Xiaomi Beats Apple to the Punch on Smart TV

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Sept. 5 (Bloomberg) – Chinese smartphone maker Xiaomi has beat Apple to the punch again. The company will soon offer a TV that connects to the Web and runs on the Android operating system. Cory Johnson reports on Bloomberg Television’s "Bloomberg West." (Source: Bloomberg)

The future of medicine.

We talked to a surgeon who was there.

First to the lead.

Samsung beat apple to the punch.

A samsung unveiled a smart watch that can make phone calls, and take photos.

Chinese smart phone maker has unveiled a smart tv that will run on the android operating system.

The ceo was mobbed like a celebrity.

He is known for deeply admiring and sometimes copying steve jobs.

His phones look a lot like iphones.

Apple is set to hold an event next week where everything from a new iphone to a next- generation apple tv set may be unveiled.

We go to l.a., where cory johnson is on assignment.

He has more from our exclusive access to the event.

It was like when you walk out of the studio, the crowd gathering.

Every day.

[laughter] it's interesting to see this happen.

This company got a lot more interesting when they hired a google executive to run this business in china, from china.

Listen to what he had to say.

[indiscernible] every indication seems to say that these guys are going to try to become a bigger player in the world of smartphones, but specifically in china.

To bring the guy who was largely responsible for bringing the most popular operating system in all of smartphones to android out there to run this company shows that these guys are charging fast ahead.

As you mentioned, this is the first time we have seen him on stage for a xiaomi event.

Good -- could xiaomi start approaching other people from silicon valley?

That is hugo barris' strength, knowing who is good and technology.

The notion that this company could be a leader, not a follower, in some of the same way's lenovo has done, is interesting and shows where they're asked her rations are.

It is also where their talent level is.

You can see the exciting product -- look at the smiles.

He looks pretty stoked.

It is a different way to launch a phone for these guys.

It is clearly something in the shadow of what steve jobs did.

We can emphasize that xiaomi does not cell phones outside of china.

But obviously the company has taken a lot of inspiration from steve jobs from apple.

Do you see a lot of apple in this particular event?

Absolutely.

The entire phenomenon of a ceo standing on stage and introducing a product is weird.

That is something that steve jobs did, and other companies have tried to emulate.

This is in chinese, but with a translation.

Judge for yourself if this is trying to be steve jobs or not.

The biggest cost for tv makers is the screen.

Buying a tv is buying a screen.

From the start, we have chosen the best suppliers of the best screens worldwide.

That is the entire cost.

Why do you need four to five models, priced from $3000 to over 10,000 you want -- yuan?

It doesn't make sense to me.

This will sell for just over 2000 plus yuan.

The telling thing is the fan boys in the audience going crazy with every word.

This text has been automatically generated. It may not be 100% accurate.

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