WIX: Is Israel's Biggest U.S. IPO since 2007

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Nov. 6 (Bloomberg) -- Benchmark Capital Partner Michael Eisenberg discusses Wix.com's IPO with Deirdre Bolton on Bloomberg Television's "Money Moves." (Source: Bloomberg)

Ipo since 2007. michael, what else are you working on?

About three months ago, we launched another fund, a venture capital fund.

We are making new investments out of alif.eph.

All of that is under the new entity, all those investments, and just reflect what is going on in israel.

We talked about this, how many opportunities are there, and you are certainly not want for opportunities.

Wix is just a harbinger of the changes going on in israel right now.

We are super excited about the opportunity in this day and age to build local businesses out of israel, and we think we can build multibillion-dollar companies out of israel.

I'm assuming the fund raising for aleph was not that difficult?

We were fortunate.

Our lp's were very kind to us.

It was humbling, actually.

You have all these investments.

Some will be strategic exits.

Some will be companies that you decide to take public, help them take public.

Which do you prefer?

We want to build big public companies out of israel, take them public at nasdaq or nyse, and let them build big public businesses.

That is our goal.

How did you know that wix was worth your time and money?

Great team, and build something that was truly scalable, which was unique.

40 million customers and 700,000 paying customers, and not a single salesperson at the company.

And it's a website creation platform for their clients.

They enable small businesses to look like big businesses online.

It takes a regular business $10,000, $20,000 minimum to build a web presence, and with wix, you can do it for a few dollars a year.

Very disruptive.

Big picture thinking is what you are looking for, right?

Big data and marketing from israel at the service of small businesses and other opportunities around the world.

What else are you seeing that is catching your eye?

We announced our first investment today out of aleph, which is harnessing big data out of satellites and beacons from big ships and other manifests to use big data in the service of maritime, and they can identify patterns in maritime and ships as they travel around the world.

There's a lot of adverse behavior out of there.

Governments and intelligence people are all interested in this.

This is kind of not something we hear about all that often.

It is kind of a unique idea.

How are you finding these ideas?

How is your time spent between going out, talking to different people, finding out what the unmet needs are in the community, and how much time doing analysis?

I spent a lot of time on a plane because israel is not much of a market, and you need to get to bigger markets.

Two guys from the israeli navy right down the street from our office in tel aviv, which is buzzing with great innovation -- we found these guys harnessing data in a little apartment.

It's really amazing what you can do from a little apartment in ipo since 2007. michael, what else are you working on?

About three months ago, we launched another fund, a venture capital fund.

We are making new investments out of alif.eph.

All of that is under the new entity, all those investments, and just reflect what is going on in israel.

We talked about this, how many opportunities are there, and you are certainly not want for opportunities.

Wix is just a harbinger of the changes going on in israel right now.

We are super excited about the opportunity in this day and age to build local businesses out of israel, and we think we can build multibillion-dollar companies out of israel.

I'm assuming the fund raising for aleph was not that difficult?

We were fortunate.

Our lp's were very kind to us.

It was humbling, actually.

You have all these investments.

Some will be strategic exits.

Some will be companies that you decide to take public, help them take public.

Which do you prefer?

We want to build big public companies out of israel, take them public at nasdaq or nyse, and let them build big public businesses.

That is our goal.

How did you know that wix was worth your time and money?

Great team, and build something that was truly scalable, which was unique.

40 million customers and 700,000 paying customers, and not a single salesperson at the company.

And it's a website creation platform for their clients.

They enable small businesses to look like big businesses online.

It takes a regular business $10,000, $20,000 minimum to build a web presence, and with wix, you can do it for a few dollars a year.

Very disruptive.

Big picture thinking is what you are looking for, right?

Big data and marketing from israel at the service of small businesses and other opportunities around the world.

What else are you seeing that is catching your eye?

We announced our first investment today out of aleph, which is harnessing big data out of satellites and beacons from big ships and other manifests to use big data in the service of maritime, and they can identify patterns in maritime and ships as they travel around the world.

There's a lot of adverse behavior out of there.

Governments and intelligence people are all interested in this.

This is kind of not something we hear about all that often.

It is kind of a unique idea.

How are you finding these ideas?

How is your time spent between going out, talking to different people, finding out what the unmet needs are in the community, and how much time doing analysis?

I spent a lot of time on a plane because israel is not much of a market, and you need to get to bigger markets.

Two guys from the israeli navy right down the street from our office in tel aviv, which is buzzing with great innovation --

This text has been automatically generated. It may not be 100% accurate.

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