Will Twitter Alienate Customers by Adding Ads?

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Sept. 13 (Bloomberg) -- Bloomberg Contributing Editor Nicholas Thompson examines advertising on Twitter, the vision of CEO Dick Costolo and what the company can learn from Facebook's IPO. He speaks on Bloomberg Television's "In The Loop."

That will be the big question on investor's minds, can they make money without angering their customers?

The last statement of that segment.

At it.

They build up the brand without advertising.

-- had it.

They build up the brand without advertising.

You don't want to feel like you're being targeted.

Absolutely.

It is a scary, tough set of things twitter has to handle.

Some say, nick is the third ceo at twitter.

His objective all along was, i'm going to bring this company public and now is the time.

He succeeded.

Could work --twitter was very much a silicon valley company.

He was like, let's try to get a little more clarity.

He has shaken up the notion of what the successful silicon valley company should be.

A ceo should be a founder, and that is how investment works.

Dorsey, williams, and now costo lo's. speaking of mark zuckerberg, he spoke at the tech crunch conference and some people were very impressed.

He was very honest about this ideal process.

-- ipo process.

It has made our company stronger.

The process of leading up to going public, you have to know everything about your company and have everything instrumented.

I always thought they were a very data-driven company.

But the work that had to be done to get us to go public really brought the company to the next level.

Do you think the debacle at facebook really did help the company?

Yes.

It's like a guy who gets mugged and then becomes a stronger, more aware, more attentive person.

Zuckerberg is saying that the analysis they had to do was helpful, and public scrutiny may have brought changes.

Nick thompson, thanks so much.

Stay with me for a moment.

I want to get to this next story, which is also in media.

There could be a new player in the cable television space.

According to reports, "maxim" has been sold to the media group which plans to launch a "maxim" channel and indie music label.

They plan to bring the "maxim" network to 35 million households by the end of this year.

There's a lot of competition in this space.

There is a lot of competition.

Mtv has made a successful transitions.

This text has been automatically generated. It may not be 100% accurate.

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