Will a Live Nation Channel Save Yahoo?

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April 29 (Bloomberg) –- Bloomberg’s Jon Erlichman reports on Yahoo striking a deal with Live Nation to stream live concerts. He speaks with Trish Regan on Bloomberg Television's "Street Smart." (Source: Bloomberg)

Joins us from the milken conference.

A big effort to try to turn yahoo!


What is this special about a live stream concert channel?

Why is she doing this?

Well, i think there is an opportunity.

And, by the way, if they do a concert per day, maybe the two of us can get a concert, a forum for that.

I do not know.

Well, that is a lot of content to fill, but i think we know the story.

Companies like yahoo!, aol, hulu . they are trying to steal advertising away from traditional television.

I think the live concert part of it is an interesting one, in that you are really seeing brands interested in being part of live concert experiences.

Brands these days want to be part of the experience.

They care less about taglines and 32nd spots.

They want to be integrated into the experience.

On certs are the great way to do that.

Through live nation, presumably more will be coming.

For live nation, on some levels, this is a no-brainer, because they can line up a lot of money, but i think the biggest question is do people really want to sit on their couch and watch these live concerts, and i would say it is not clear.

It has never been clear in traditional television that that is the case, and it is still not clear now.

It is interesting.

She has tried a lot of different stuff here.

What is the analyst unity saying in terms of what might stick?

I think there is always been this question is yahoo!

Is a technology company or a media company, and when you have this this week, maybe they are trying to be more of a media company.

All right, jon erlichman,

This text has been automatically generated. It may not be 100% accurate.


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