Why Twitter Should Move Beyond 140 Characters

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Oct. 9 (Bloomberg) -- Lou Kerner, who invests in private shares of rapidly growing mobile and social media companies, comments on what he learned from Twitter's S-1 filing. He speaks with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Filing.

What is the number one thing?

236 pages, by the way.

It was quite long.

The most interesting thing about an s-1 is what is not in an s-1. if you look at facebook's s-1, they talk about mau's. didn't they say they had 100 million?

They did.

Facebook has about 60% daily active users.

There is a lot of focus.

They didn't want to highlight the daily active users and the trends.

Makes you think it is not great.

What would you say is twitter's biggest weakness going into this ipo?

The question is, they have an opportunity to be a ubiquitous communications platform.

That is question number 1 -- will they get there?

Revenue per user is growing.

It is growing.

It is great.

Advertisers who use and love it.

How many people will use it?

Will it be ubiquitous?

How much time will be spent on it?

You had an interesting proposition that twitter should move beyond 140 characters.

Why?

I have always loved tumblr.

It is the one place where you can do whatever you want.

That is what people want.

Twitter eliminate it to 140 characters.

It keeps people limited.

There is another that gets more engagement than twitter does because chinese characters can tell the whole story.

Accessible?

It is not that accessible.

How many characters would you like to see?

It should be unlimited.

You follow who you want to follow.

Unlimited?

I do not know if i would be able to use twitter.

I do not have much time in the day to look at a feed and i like being able to scroll through things quickly.

Let me take back my answer.

[laughter] i'd like to see what works the best.

There is a limit that comes from some german guys -- though orthodoxy is some german guys postcard collection.

There is that carrot top kerfuffle.

They criticized would've for not having any women on its board.

They call it the carrot top of academic sources, referring to a canadian that some people -- comedian that some people don't like.

How serious is this question mark -- how serious is this?

I find them to be incredibly thoughtful.

When you are running a company like he is, that is a tough job.

It is hard to be ceo of a company like twitter.

Could impact the ipo or impact confidence?

I think more of how he is responding to it than the incident itself.

There are a lot of boards that do not have women.

Large companies want to address that issue.

His issue is more of how he has handled it.

You think he handled it well?

Apparently not.

Ok.

lou kerner, great to have you

This text has been automatically generated. It may not be 100% accurate.

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