Why Nike Doesn't Care That Ronaldo Is No Air Jordan

REPLAY VIDEO
Your next video will start in
Pause

Recommended Videos

  • Info

  • Comments

June 11 (Bloomberg) –- Nike and Adidas are rolling out new looks for their cleats around the World Cup in Brazil. But cleats are an expensive investment, and any single player can blow out a knee or have a bad year. So will Nike or Adidas ever create a shoe around a soccer star, like Nike did with the Air Jordan? Video by Kelly Buzby, Ryo Ikegami. (Source: Bloomberg)

Advertisement

BTV Channel Finder

Channel_finder_loader

ZIP is required for U.S. locations

Bloomberg Television in   change