Why Nest Is Rebooting the Home Smoke Detector

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Nov. 5 (Bloomberg) -- Tony Fadell, founder and CEO of Nest Labs, talks with Emily Chang about his "smartphone" approach to designing thermostats and smoke detectors. He speaks on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Two thermostats and smoke detectors, our next guest is designing a high-end sensor for your home.

The newest product is a high- tech smoke detector.

Earlier today, emily chang caught up with him at the roadmap conference here in san francisco.

The government tells you you have to buy a smoke detector.

What happens typically, they just beep at you.

A beep at you when you take a shower, when you are cooking.

We think that's something you have to buy should be informational.

This gives you a heads up before it beats.

-- beeps.

You are probably just burning the toast.

It should not blair at you and cry wolf.

Can you apply the same design thinking to these different kinds of problems?

Does it require industry specific type of processes?

I do not think there is any one process to getting it right.

You want to look at these things differently.

Most people think of a thermostat as a thermostat and then they add products to it.

We think of these things as a smart phone.

What kind of different experiences can you bring?

Think of it as a smart phone with some thermostat capabilities.

Instead of a smoke detector, it is a smart phone with a smoke sensor.

How does the design process change when you are talking about software versus hardware?

The length of time is longer.

Hardware is definitely longer.

Apps, you make one image can copy it very quickly.

The process is longer, but the design intent is the same.

When you are getting ready to ship a product, how do you test it?

Surveys?

Take it home and try it yourself?

You need to try it yourself.

This is a certification kind of effort where we have to work with underwriters laboratories and a standards institute to make sure we get it right.

When it is about safety, we have to make sure people feel like we have done the testing.

Nest thermostat is $249. you only multiple ones for your homes.

Your products are relatively expensive.

Who are you designing for?

If you look at something like the learning thermostat, we are in target today.

The majority of the u.s. shops, we are already in.

We are designing the best experience possible and trying to make it accessible for everyone.

If we could've made it a lower price, we would.

We think everybody should have these things.

This is the best we can do with the technology where it is that today.

Hopefully, over time, we will see a change.

This is the best we can do at this time.

That was the nest cofounder and ceo.

The bwest byte, we focus on one

This text has been automatically generated. It may not be 100% accurate.

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