How Fireball Whiskey Became Your Favorite Shot

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April 24 (Bloomberg) -- Move over, Jägermeister: the new shot of choice is Fireball Whisky, a cinnamon-flavored spirit that tastes exactly like an Atomic Fireball candy. Fireball has gone from obscure to inescapable in just a couple of years: sales have quadrupled since 2011. What’s responsible for the product’s underdog success? Bloomberg asked three seasoned New York City bartenders to help explain the Fireball phenomenon.

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