Why Google Craves Sports Rights

REPLAY VIDEO
Your next video will start in
Pause

Recommended Videos

  • Info

  • Comments

  • VIDEO TEXT

Aug. 22 (Bloomberg) -- Bloomberg's Jon Erlichman reports on the possibility of ESPN bringing sports to a web-based TV service and how it would disrupt content delivery and advertising. He speaks on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Is sports the next best place for google to go?

Future rights to the nfl sunday ticket.

Bringing programming to web- based tv services.

Jon erlichman has been following these stories, what is the latest?

There is this battle for control of the living room and google is right in the middle of that battle doing all sorts of things on that front.

From google five or -- fiber to chrome cast, getting people excited, sports plays a huge role in that.

Obviously, there has been a lot of talk about this because youtube might go after the rights for nfl sunday ticket.

Something directv pays $1 billion a year for.

Youtube is focused on building subscription service.

Going to that next level of keeping people watching for longer times.

Give them great content that keeps them sitting there for a longer stretch.

The content can be costly.

The subscription model is something that youtube looks at , beneficial for netflix and spotify.

It is the same reason that cbs and fox want to have sports, a tool keeping people interested in what you're offering.

Google likes to pride itself on taking big.

What about buying a media company with rights to sports content?

We will see that definitively, they will do more deals.

To your point, the motorola mobility purchase is one people are still talking about.

When it comes to media deals, do they really need additional distribution?

They really just want the content because they have their own distribution.

If they were to go down the road of buying a big media company, that will get everybody talking about aol and time warner.

Not to say that there weren't challenges by motorola mobility,

This text has been automatically generated. It may not be 100% accurate.

Advertisement

BTV Channel Finder

Channel_finder_loader

ZIP is required for U.S. locations

Bloomberg Television in   change