Why Brazil’s Cachaça Is The World Cup's Best Drink

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May 30 (Bloomberg) –- “The Business of Spirits” Author Noah Rothbaum discusses Brazil’s popular libation which is the third most-consumed spirit in the world. He speaks with Pimm Fox on Bloomberg Television’s “Taking Stock.” (Source: Bloomberg)



That's one of the biggest stumbling blocks is that people have trouble saying it, at least in this country.

But that's it.

Once you know it -- what is -- what would be -- how do you describe cachaca to people who have never been to brazil and don't know anything about this spirit?

For one, most cachaca is made in brazil, the brazilians drink.

There's no shame in not knowing what it is.

Nobody should fear that they don't know anything.

Most people who know about -- don't know about it in america because it's very similar to rum.

Sister to rum.

The difference is that rum is usually made from mo lassas.

Not -- mo lassess.

Not always but usually.

Sugar cane, you make the sugar, you get the molasses and you go and make rum.


The difference is it's made from fresh-cut sugar cane and then it's pressed and then the juice is taken, fermented and distilled.

It's very similar to most other rums.

I notice that you brought nearly a dozen different cachacas here.

What characterizes the differences?

It's funny because for a long time if you could find it in america there'd be one or two brands indiana brazil there are hundreds.

Like literally stores with six, -- 600, 700 different bottles.

So it's kind of crazy.

But in the last few years, as people have gotten more interested in spirits and cocktails, the whole industry's booming and a lot of the bigger brands are looking for new opportunities, they're looking for sort of undiscovered categories and obviously cachaca's very successful in brazil and over the last few years we've seen a big -- what, they export about $20 million worth of cachaca?

The u.s. is the number four market right now.

Still very small.

So in the last few years what we've seen really is its introduction of the spirits.

You take the spirit, how do you drink it?

Do you drink it neat, do you drink it as a cocktail?

There's a national cocktail of brazil and by far, the most cocktail for the spirit just as the mohi -- mojito is to rum.

What's the best recipe?

It's very similar to marg rita.

So it's two teaspoons of sugar for one ounce of simple syrup if you use that, you take one lime, you cut it in half and then you cut it into four pieces.

You use a muddler which we have one over here.

You can also use the back of a spoon if you have it.

And then two ounces of cachaca.

And then you add ice, stir it up, make sure the sugar's dissolved and then you drink it.

It's simple, it's refreshing.

You're making everybody here very thirsty.

Will you be making these for the world cup?

For sure.

All summer.

Whether or not you like as they say in brazil football or soccer as we say here, this is the perfect cocktail if you're at the beach, at the pool, at a bash cure, just relaxing.

Or even just ending the week.

I want to thank you very much.

The author of the book "the business of spirits." thanks for "taking stock."

This text has been automatically generated. It may not be 100% accurate.


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