Why Book Publishing Isn't Dead... Yet

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July 12 (Bloomberg) -- Niko Pfund, President of Oxford University Press discusses the publishing industry and how it is capitalizing on e-book sales. He speaks on "Market Makers."

You do not think the publicly -- the publishing industry is doomed, but why?

The publishing industry is been doomed as long as i've been in publishing around 25 years.

It is an industry that is in a state of perpetual crisis for 100 years whether it is the contraction of bookstores or consolidation of the publisher level.

I would actually contend that it is a remarkably resilient industry able to whether a number of storms.

If we had this conversation 10 years or 15 years ago, i was suggest that publishers are in as good as position as ever.

We hear about some a different threats, what are the biggest threats?

It is the proverbial innovators dilemma.

The primary format is still print yet we are starting to go route -- about our digital arms.

Much like netflix when they were building up their warehouses, but they were aware people were not be sending little red able to the mail.

Can publishers make as much on e-books hasbro books?

-- on e-books as published books?

Entire university press industry -- they are mission led in all about getting the word out.

I like the idea of selling more books for less money.

What about the consolidation that we have seen in the industry and how is that lead to new opportunities and more firepower?

When people talk and worry about consolidation, i would argue is the emphasis on the editorial component.

The number of books that are offered and i think that when you have consolidation with good organizations are looking for is efficiency.

Often times in the back office and in the way that they are distributing their wares.

I think that is been proven time and again.

I think the seven both of the publisher level and at the retail level -- has happened both in the publisher level and at the retail level.

All online book selling means we can reach our market in a great many places in a way that we were not able to.

Before you're even talking about e-books, digital hunting meant that publishers run taking that enormous risk with print runs.

You said a moment ago that the hope is that you would sell more books for less money, how much less?

Give us a snapshot.

Relative to where was 25 years ago, how much less are you getting per book?

Again, it ranges on the type of book.

There are highly specialized work that publishers publish that are $100 even in e-book form.

As low as three dollars or four dollars to the neighborhood of $12 and $20. in europe or to sell books for less money, is there an editorial focus for you or a genre that you more books on strategically?

One thing i am always struck by is how the internet organizer -- organizes us into community where university presses are benefiting by the academy of higher education are hiring essentially tribal disciplines.

We are realizing our efficiency to the internet in a more effective way.

You don't do it agent the same way, you don't pay writers the same way, and if so how?

I would actually argue that the business is not changed that much.

People have been saying this is been our demise for years.

We have moves from a industry that is all that manufacturing.

And people those of our service is valuable and if not we will go away.

Oxford and are fellowship bashar readership is online.

We've seen this in the newspaper business, can you draw any lessons from these other industries?

Advertising dollars is the first conclusion i would draw.

We have actually learned that this is an evolutionary process and we are moving more towards a digital model but we have made a successful transition.

To sarah's point, if it is not from newspapers, how about music like the itunes store or netflix.

Can you draw lessons from those business models?

I think the lessons are that we need to have the linear models were remade physical books, and now we are in a much more fragmented environment.

Are people going to want books by chapters?

Will they want chunks of content?

The number of business models that are presented by president -- by publishers is just staggering.

How do you decide?

That is the part where we are constantly kind of figure out, which business model will last and what is something that will be a fly-by-night idea?

There are many that i like.

One that you could tell us about so that is something we can know about.

Around the notion of lending books, i think that is one of the things we're thing about exploit.

Even that is in its early days.

We are thinking about exploring it.

Thank you for joining us.

A great conversation with the future of publishing.

This text has been automatically generated. It may not be 100% accurate.

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