Who Owns Cars.com and Why Are They Selling?

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March 10 (Bloomberg) –- Bloomberg’s Alex Sherman discusses media companies and their stake in Cars.com. He speaks with Stephanie Ruhle and Erik Schatzker on Bloomberg Television’s “Market Makers.” (Source: Bloomberg)

Bananas?

Banana is a funny word.

Cars.com is three times more than the market cap of chiquita banana.

Why?

E-commerce sites are going through a wave of prime valuations.

He saw apartments.com cell for hundred $85 million.

That is the first part of classified ventures.

Five media companies own a state of this.

The idea was originally for prints newspapers to get into the world of online advertising.

Breakfast was their hedge.

This was their hedge in the mid-to-late 1990's, when they started this.

It turns out their hedge is more valuable than the actual print is missed.

Why cars.com is so interesting to me is, it is a microcosm of the media.

Look at the companies that own a stake of classified ventures, the owner of cars.com.

You have companies like tribune in what used to be known as the washington post.

Belo.

They are companies that used to be a newspaper publishing, that's segmented toward better business in tv broadcasting.

This online entity is sort of the old world going out.

We want to focus on tv broadcasting.

We want to pump our money -- that is why they are trying to sell, even though this is worth $3 million and might be worth even more?

Or are they trying to ring at the top?

If you speak to people about the market -- right?

You know what?

I would not trust newspaper publishers to describe the market.

But bankers who advise them might say, things are feeling frothy.

At tribune, they are going to separate the business into the newspaper business and the tv business.

They have been upfront in saying, we want to focus on tv.

If the newspapers are sold, spun out -- that is several different media companies.

Newly the ship --

This text has been automatically generated. It may not be 100% accurate.

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