Which Companies Connected With Millennials in 2013?

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Dec. 27 (Bloomberg) –- Bloomberg’s Zara Kessler reports on what millennials are looking for from companies and how those companies can cash in on the connection. She speaks to Pimm Fox on Bloomberg Televisions’ “Taking Stock.” (Source: Bloomberg)

However, there is a lot more to it than that.

Only a handful of companies seem to have cracked the code for connecting with young consumers.

Olive garden and linkedin got it right.

To tell us more about what millennial's are looking for, i am joined by zara kessler.

You are in your 20's. i am not going to refer to you as a millennial, but you have to help us.

What is a millennial?

Is it really a badly-used term to describe what marketers are trying to get, which is profits?

Millennial's are generally described as someone born between 1980 and 2000, in the range of 80 million young adults.

We are kind of the next big group that is going to be buying a lot of things and running the workforce.

There is a lot of talk about, what do we want or not want?

How do you reach us?

We are all connected over social media and the internet.

How do you get to us politically?

How do you get to us from a business perspective?

Cracks in a way, it is a misnomer.

It is not necessarily a homogenous group.

You get a lot of detail about millennial's that does not have any basis.

The difference between a 13- year-old and a 33-year-old -- this is a huge range.

It is hard to generalize about millennial's loving one thing and paint another.

And we all have five different personalities on the internet.

It is really a slippery slope to say millennial's do one thing or another.

Let us suspend our thoughts.

Perhaps young people who have grown up with technology are able to embody a pushback against authority.

Is this something you always found because of access to information?

We are interconnected.

We can reach people around the world very easily.

If we want to push back against something someone is telling us, it is easy to mobilize forces.

That pushes back on the stereotype of millennial's. you have people writing to say, we are not all the same people.

Whether it is a tv show or a company trying to market to us, we are a lot of different people.

We are not going to fit into one category.

Having said that, there have to be companies looking for this pocketbook.

Are there some brands that resonate more?

Maybe they grew up with those people.

Friends with iphone, linkedin -- google.

Take your parents to work day, google started a couple of years ago.

You have a lot of kids living at home, partly because of economic circumstances.

A lot of people make fun of this notion of helicopter parenting, having been given trophies for existing.

But they are close to their parents and want to share what they are doing on a day-to-day basis.

What role can someone like -- something like netflix play?

This is an on-demand demand service that has transformed the way people consume entertainment.

You do not necessarily need patience anymore.

I think netflix has had a very interesting year.

It is not only this ability to binge watch shows and get anything we want to watch at the tip of her fingers.

We also saw "house of cards" and "orange is the new black hair go -- black." do we need cable anymore, the things our parents had?

Maybe the computer is our tv from now on.

The idea your computer might be your tv or smartphone -- is there a general feeling that all of this is something that is a right, that is not necessarily a privilege, but is part and parcel of being a younger person in society?

I think our lives are kind of dictated by these devices.

They give us freedoms and allow us to connect in a lot of ways.

It also means we are always -- there is not as much of a divide between working and being -- we are always on call.

For example, are you

This text has been automatically generated. It may not be 100% accurate.

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