Where Brands Are Advertising Cyber Monday Deals

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Dec. 2 (Bloomberg) -- MRY CEO and Founder Matt Britton discusses online retail sales and branding with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Competitors, could that be changing?

For more, matt from -- first of all, we got a study from ibm that shows shoppers spent 75% more if they were coming from pinterest rather than facebook.

What is your take?

Pinterest is highly visual.

An attempt to attract a female audience that tends to spend more on items like fashion and home goods, where, faced the, you have a mixed bag of users.

I think pinterest users are predisposed to being the types of shoppers spending more on guess.

Is it bad news for facebook?

You are the guy convincing brands where to spend money.

How does it stack up to you when it comes to facebook versus pinterest?

With facebook, tremendous volume and scale.

Facebook review and audience every day.

Brands can not replace anywhere on the web that facebook is going to give you.

Facebook has tremendous targeting abilities.

The pinterest user might spend more on a per item purchased, the same study said the conversion rate was four times on facebook what it was on pinterest.

Between the target ability and the scare, -- scale, you cannot be facebook if you want to reach a mass audience.

How do you tell them where they want to be and how they should allocate the money they have to spend on social media advertising?

You need to be everywhere.

We advise them, based on where their audience is spending their time, obviously mobile comes usually into play desk usually into play.

Twitter obviously great at targeting a mobile user.

Pinterest is great to target your moms.

Facebook is instant scale and target ability.

It is not a one-size-fits-all approach for brand.

It is highly dependent on who the users are and what the usage habits are, all coming into effect to how brands target on social media.

Can you give a specific example of how a brand changed its strategies from last year to this year, given the flood of traffic online?

Black friday sales in stores are not so good compared to last year.

Right.

It is all consumer driven.

Consumers are very cognizant of what they see in the media with the mayhem going on on black friday, and frankly, they are avoiding it more so than ever beef or.

They know they will be able to continue to get the deals into small businesses saturday and cyber monday.

Because of that, they are taking their time.

There is also the ubiquity of mobile advice -- devices.

They can buy a product any place at any time via mobile phones.

Because of all those things, the trends are really shifting in the direction away from black friday.

It is a core events into the entire month.

A key trend this season is the holiday shopping season is six days short of last year.

You will be seeing a lot more condensed and intensive sales happening every day throughout the holiday season.

) any examples?

It seems like retailers are offering discounts deeper than ever.

How do they make money when there is so much competition?

It is so easy for consumers to click elsewhere.

A lot of brand this year are instituting dynamic pricing where they see on an hourly and daily basis what the movement is and volume on particular deals.

Based on that volume, we will adjust the price.

Some products will sell for one dollar a day and back to a dollar on the third day, based upon the vast amount of data brands actually have at their disposal, based on the products actually being sold.

Brands also have the ability to target particular consumers for particular offers based on their shopping history and who they

This text has been automatically generated. It may not be 100% accurate.

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