What Social Media Means to a Chef

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June 9 (Bloomberg) -- Chiarello Vineyards Founder Michael Chiarello discusses tech in the kitchen at Bloomberg’s Next Big Thing Technology Summit on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Here in san francisco.

You guys were nominated for best new restaurant.

And you attribute this to social media.

It is amazing, being able to have a one-on-one conversation with your potential guest customer or viewers.

They want to know what is going on in everyday life.

This is very popular.

We have 300,000 twitter followers.

Over 100,000 on facebook.

And thousands on instagram.

You can watch a dish and see go from here to the menu.

I'm a big fan of food.

But if the food what really draws on social media?

-- is the food what really draws on social media?

Two things.

[indiscernible] but the rest is about food.

The shrimp goes into the batter.

Normally, it is a little thick and dense.

Our social media folks like to see how you take something and do it in a unique way.

This better get -- this batter gets gassed chart.

This is chickpea, vodka, and smoky back break up.

-- smoky paprika.

Our customers, or potential customers want to see how it works.

People get freaked out about technology.

People who love to cook love to buy new stuff.

Would love to buy new stuff, but we just don't know how to do that.

-- how to do it.

That the volume we have added.

Would have lightened it up.

Normally, we would be shooting it and tweaking it in real time was up -- and tweeting it in real time.

And you have instagram followers, too.

Yes, and you try not to burn yourself with this, if possible.

And look at you.

Now he's cooking.

That goes in the oil.

The shrimp is cooking inside there.

We are able to shoot this and tweeting it back.

Today, we are going to have this recipe up.

We are paring a wine with it.

Here is how a chef thinks about taking a dish that everyone understands, but presented in a way they might not imagine.

Show them a technique with what we are doing.

And then we are talking about what we can drink with this.

Social media, just chatting with someone out there, -- and people are coming into the restaurant who followed you on social media and don't live in san francisco and are visiting napa?

A wife and husband who are celebrating an anniversary, and maybe there from wisconsin.

Once you have them on social media, then you have a relationship.

They see me celebrating things.

My daughter's birthday party.

And we are humans to them.

They see me doing things that they might not normally see me do.

Emily, we are going to finish this.

I think -- and you think that helped to get the nomination last year?

Absolutely.

And the sum we are going to do

This text has been automatically generated. It may not be 100% accurate.

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