What's the Value of a Pristine Digital Reputation?

Business of protecting reputation.

How can you put value on a pristine reputation online?

Reputation is bigger than brand.

It is not just how people think of the quality of your product, it is the premium you can charge, the trend line, how people perceive you as an employer, a green employer, manufacturer, supplier.

Customers are making decisions based on what they perceive accurately or inaccurately.

Given that, how do you charge your clientele?

The average consumer will pay about $100 a year, the average lawyer, about $4000 a year.

Then there is bob nardelli.

The zeros go so far out to the left.

Challenged for his reputation with home depot.

What do you think about all of this modern, digital talk about your lousy reputation?

I hope that we are on par, you and i, tom.

What michael is talking about, what i was at home depot, we would take is very seriously.

Today, with the speed of information, it is unbelievable.

People can burn rate you in a moments notice.

Everyone is under a microscope.

What i found is the ceo cannot defend himself.

Then it sounds like you are being defensive.

Somebody like mike, who can do that, is help all.

You and you are in a room with james diamond.

-- dimon.

How do you repair his reputation?

He was cleared given the approval within his own company.

I think his reputation is very good.

His banks reputation needs help, and the way you fix that is to highlight all of the things that are true and good that the bank is doing, the management team, what they are doing.

There is a lot of good news around the company, you just have to make sure that you highlight it.

Did you take on a lot of wall street firms as clients?

We have lots of them.

They are often the punching bag, correctly or incorrectly -- now you are going to take on members of congress?

There are some things that are too tough to fix.

[laughter] i think he is doing the right thing.

He is on their conducting business, is very visible, and is forthright taking these issues on.

Is he your client?

Mark zuckerberg did a good job coming back.

I have an idea, fertik, a- rod, perfect combination.

Let's get a check on were stocks are trading.

Futures are down.

The yield on the 10 year is hovering.

The euro is stronger against the dollar.

In terms of economic data, the big focus will be on jobless claims.

It will be one of the last government reports we get for a while because the bureau of labor statistics will not