What's Next for Hulu?

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July 15 (Bloomberg) -- Jon Erlichman reports on the future for Hulu on Bloomberg Television's "Market Makers." (Source: Bloomberg)

What are they going to do with all of the cash?

A few different things.

We have all been in the position where we thought about selling our car or selling the home and going through that process.

You realize how much you like the asset.

Part of that happened with hulu.

This profit determines the value for the owners themselves.

Eiger of disney like to the idea that you can find amazon, netflix and others in the same breath.

To get it closer to where netflix is they are going to have to spend more on technology and content and on people.

Here is more of that exclusive video.

We believe that by attracting great people, continuing to attract great people , make sure we have great technology and use a fine interface and invest in the content people want, this thing can turn out to be something big.

I will say on the people's side, they have an interim ceo.

He would not say anything more about whether that would become a permanent ceo or any other leadership changes.

You paint a pretty interesting picture.

Hulu, netflix, and amazon all competing.

What does hulu need to do to even the playing field?

On one hand hulu has put together some impressive numbers.

They have 4 million being subscribers.

That number doubled in relatively short order.

One of the reasons netflix is in the position where they can say they are bigger than hbo is because they have north of 20 billion subscribers -- of 20 million subscribers.

That does not include the international number.

The business model is a little bit different in that you have the paying subscribers and supported models.

It in the past there seems to be some dispute on where the focus should be.

Where as netflix is all paid and focused on getting the house of cards type shows, hulu may have to put a lot of money into one of those standout shows to try to field some of those eyeballs.

This text has been automatically generated. It may not be 100% accurate.

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