What Is Instagram's Magic Number?

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July 23 (Bloomberg) -- Jon Erlichman reports on Facebook's mobile shift and Instagram's magic number. He speaks on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

I think the business headline is a growth story.

Put aside the stock price for a second or any of the little nuggets we chew want a lot, new products like facebook home, at the end of the day, you have a business that fundamentally is seeing its advertising revenue climbed . they will likely see sales north of $1.5 billion.

If they do, that will be 35% revenue growth year-over-year.

That has to do with getting the right ads in front of you at the right time.

The relevant ads, people clicking on those ads and buying something or doing something as a result, that makes the advertisers happy.

Moving away from the teeth whitening ads that were not relative that's -- that were not relevant to you.

A lot of their ad dollars are shifting to mobile.

What can we expect on that front?

They love to talk about this.

A research firm called spruce media is estimating 38% of their ad revenue in this quarter they are about to report came from the mobile platforms as opposed to the pc.

It was 30% in the first quarter.

Facebook has a lot of control over that.

They're helping put those dollars to the mobile devices like google has control over it also.

Nothing wrong with that, just something to keep in mind.

What about instagram?

Are we going to get information about how the new video feature is working out?

The early verdict from some people i've spoken with is that 15 seconds may be too long.

Lex maybe they will have to change the number.

This was a quarter where they announced the video feature.

They love to talk about instagram.

As last order that mark the cover of mention they had half a million active users of instagram.

This is there not so secret weapon may have in her back pocket.

We will be all over facebook earnings tomorrow.

This text has been automatically generated. It may not be 100% accurate.


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