What Does Microsoft CEO Nadella See in Mark Penn?

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March 4 (Bloomberg) -- Microsoft’s newly appointed CEO Satya Nadella, in an effort to reignite growth, is shuffling management and putting former political operative Mark Penn in the new role of chief strategy officer. Ari Levy has more on Bloomberg Television's "Street Smart." (Source: Bloomberg)

Microsoft is in a political position right now.

Microsoft this underdog at this point.

They do not have a load of -- lots of mobile traction or credibility.

Those are areas where they really need to get traction.

They have caught up there.

Now they have a guy who knows how to put money to work.

One way is to go after marketing and advertising and going after competitors.

His political background helps him in terms of developing a message or microsoft?

That seems to clearly be the direction microsoft is going with this.

A guy with advertising and marketing background.

What about the other decisions?

The other personnel decisions?

This is satya nadella;s first shakeup of the company.

Might we see more anytime soon?

From what we hear from analyst, this will not be the first move.

There are other spots to be filled.

How well he reshaped microsoft, which kind of feels like the big staid company.

How do they reinvent themselves now?

They have been a company around devices for quite some time now.

They have really been going after the markets where google and mark -- microsoft dominates.

So he has an expertise in cloud.

The question is, does microsoft have enough traction to get developers excited to build on the platform?

He has to really build the excitement.

If you do not have developers innovating on the platform, it does not matter what else will happen.

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