The Viral Video Taking On Net Neutrality

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Sept. 4 (Bloomberg) -- James Percelay, co-founder of Thinkmodo, and Hillan Klein, chief operating officer at Namecheap, discuss the debate over net neutrality with Pimm Fox on "Taking Stock." (Source: Bloomberg)

Let's start off with james.

For people that don't know about net neutrality, that's a kind of but now named -- of banal name that has you up in arms, sort of.

Tell me what's going on.

It's a very simple concept.

We all expect that the net will be able access for everybody.

You don't have to pay more to get higher speeds.

That's what men neutrality is all about.

It is now being threatened -- that's what net neutrality is all about.

It is now being threatened.

The more you pay, the better the speed, kind of like cable models which none of us like.

The cable model includes private companies that have built this network.

They are saying if someone wants to pay more to get on a certain channel or they want to be able to, like netflix, offer their movies, which take up a lot of bandwidth, we will take a lot of money and we will stream it faster, quicker, right to your door.

No?

we don't have a choice.

You cannot get a smaller package of just what you want to watch.

We just want to make sure that the government -- the government created this, the defense department created the web.

The taxpayers paid for it.

It should be equal access for everybody.

Her point is that none neutrality is being flushed -- your point is that net neutrality is being flushed.

Our rights are being flushed down the toilet.

That's where this viral video from namecheap.com came from.

Hillan, it's your turn.

When you heard the proposal for this video, maybe you want to describe it, what was your reaction?

We got excited by the proposal.

Namecheap.com, being an online business focused domain registrar, we like to be creative and innovative.

We thought this video idea and the context of flushing our rights down the toilet was doing exactly that.

Do you agree?

Obviously, you must, otherwise you wouldn't use this as part of the namecheap campaign.

We do agree.

We believe strongly that millions of small business customers will be affected by this if we don't take a stand and protect their rights.

What kind of reaction have you gotten to the video, james?

The reaction has been outrageous.

This is a complex subject that we happen to have made real simple.

Everybody is familiar with toilets and the concept of flushing.

It really has resonated.

We have gotten tons of media.

Bloomberg was first.

Next week is going to be nearing the deadline where the fcc -- the public, and people -- the public comment period.

We are at the trough of the wave that is about to hit.

The namecheap connection fits perfectly here.

Hillan, there are a lot of other technology companies that have weighed in on this debate about net neutrality.

You have some good allies, haven't you?

We have some great allies.

We stand strongly with them.

We do so really because, as i said, we believe that small business and innovation startups, all of these companies that are starting today, and our peers in this space would not exist today -- netflix and youtube would not exist if we were to lose net neutrality.

-- would you be in favor of some kind of tiered stystem?

I've read statistics that on a given evening, most of the internet traffic is dominated by people watching the bees on netflix.

-- watching movies on netflix.

Is there a tiered approach that would work?

We don't really see that tiering will help as a solution.

We believe it is out -- about the future netflix and the future startups that are trying to build themselves.

If we enable tiering, what's going to result is there are going to be greater barriers to entrance and startups will have to raise much greater levels of capital to compete on the same playing level -- same level playing field as the likes of netflix.

Will this be a trend where any event that is -- i don't know how to describe it.

You can turn it into a two-minute video, any kind of position.

This is going to be standard operating procedure?

You want to get the attention of the public, you have to make a two-minute video, blast it around the net -- the internet, that is hopefully net neutral for you, and you get millions of views that influence public discourse?

Yak.

-- yeah.

I think all brands want viral videos.

The reason is that they are a concise way to attract people.

People are not watching longform programming as much.

You can get the message across in two minutes and articulate it smartly.

It is a really desirable -- it is really desirable.

Have you gotten any response from politicians or regulators?

Not yet.

You still have phones?

We are getting a whole bunch of press.

That's the whole idea behind what we do.

It reflects well on namecheap and their net neutrality -- their netneutrality.com website, where they are paying money to perpetuate this movement towards the fcc did to -- fcc

This text has been automatically generated. It may not be 100% accurate.

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