Video News Coming to Snapchat, Instagram?

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Jan. 13 (Bloomberg) –- Lerer Ventures Partner Eric Hippeau discusses the future of media and a new venture with video news coming in 6, 10 and 15 second formats coming to Instagram, Vine and Snapchat with Business Insider & Gilt Groupe Founder & Chairman Kevin Ryan, Emily Chang and Mike McKee on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)

The revenues.

Let's talk a little more about revenues.

A company you back just got a big investment from nbc.

It is a news business.

We like the news business, the huffington post being one of them.

This is video news taken to where the audience is, on platforms with six seconds, 15 seconds, and 10 seconds videos.

Instagram, fine, snap chat, these have tremendous audiences.

400 million snaps are being shared every day.

100 50 million instagram users, and that is growing.

I have a question, i don't know who is the expert.

Six seconds, is that long enough or summit to focus on it, to register what it is, to internalize it and be able to focus on whatever advertising you are doing with it?

There is room for everything.

There's no question on tv, we have seen in over 20 years, things are getting shorter.

We are seeing business insider do more longer form investigative stories, that long piece you guys did on marissa mayer.

You have slideshows, where you just putting a tweet on there and just writing about it a little bit.

Is this the future, and can you make money on it?

It's absolutely the future.

What you're seeing in the four promising media company started in the last eight years, business insider, gawker, huffington post, they are all doing well, all with tremendous traffic, a lot of loyalty.

But how do you protect your business model?

You have up worthy which sort of came out of nowhere and they are doing sort of the same ring.

They are publishing shareable things, viable content.

That is easily replicated.

I just have to go out and figure what is going to get the most elite.

-- get the most clicks.

The companies we talked about have done very good jobs and in theory could be replicated.

The huffington post has been around for five years.

It is not easy to duplicate.

I think there is real skill in editorial.

At the end of the day, it is about content.

Buzz feed has dozens and dozens of journalists.

A new book by the father

This text has been automatically generated. It may not be 100% accurate.

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