Ukraine Reveals Cost of Doing Business in Russia

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March 19 (Bloomberg) -- Bloomberg’s Peter Cook discusses possible ramifications of U.S. companies in Russia and impact of the crisis in Ukraine. He speaks on Bloomberg Television's “In The Loop.” (Source: Bloomberg)

How do they see this affecting them?

As you know, trish, the u.s. economic relationship with russia is not nearly as strong as the europeans' relationship, but there are big names doing business with russia right now.

General electric, exxon, ford, top companies that have investments in russia right now, and they are obviously nervous about what is playing out in the geopolitical stage, the possibility that these u.s. sanctions being imposed on russia could come back in terms of retaliation against their businesses in russia.

I can tell you that at least the concerns have been registered here in washington could not only in the treasury department, but we are told a meeting today between chuck hagel, secretary of defense, meeting with 100 ceos of the business roundtable, a top ceos from the industry, and the issue of sanctions and what is going on in the ukraine and russia will be on the agenda today.

They want to express their concerns and find out what will happen going forward.

What is to prevent vladimir from pulling -- vladimir putin from pulling a shot is-like a move, where he basically took over assets of oil companies based in that region of venezuela?

Might putin say ok, 2 can play at this game, and try to seize u.s. assets?

Is that something u.s. companies are worried about?

Well, there is nothing to stop vladimir putin from doing exactly that.

But trish, nobody i talk to so far things we are at that stage at this point.

That would be counterproductive for vladimir putin.

There is a big effort on the part of the russians to try to attract foreign direct investment in their country.

They want that investment, they want that know-how, particularly on the energy front.

Hard to imagine that is a step that is taken in the near-term.

But again, nobody here in washington and the business community put anything past vladimir putin at this point.

He said he would not annex crimea and he did that.

I talked with the russian baumholder -- bondholder who said that this is a guy who wants to be a major player on the international stage, anything, for example, were to default on his debt -- this is a different issue from but if you were to default on russian debt, he would not be that superstar on the international stage.

I wonder if we can hope -- maybe it is naiàve to hope this -- hope that that rationality also impacts how he deals with u.s. businesses.

It is obvious that the economic relationship between the european union and russia, united states and russia, is important going forward, and that is as important as these jubilant ago moves are two vladimir putin and nationalist sentiment in russia, that he does have interest in maintaining economic ties to the west.

We will be watching all of it and continuing to talk to you today.

Peter cook, live in d.c., thank you so much.

Thank you for watching this special edition of "in the loop" live from new york and san francisco.

A tribute tune into bloomberg tv for -- make sure you tune into bloomberg tv for "bottom line." janet yellen's first news conference as fed chair print and then on "street smart" with me, a big international play in south korea.

You don't want to miss that.

I will see you back here at 3:00 pm eastern.

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This text has been automatically generated. It may not be 100% accurate.

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