Twitter User #9: The Split That Spawned Twitter

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Oct. 8 (Bloomberg) -- Dom Sagolla, co-creator of Twitter, recounts the early days in the evolution of Twitter, how quickly the company has come to market and what he sees as Twitter’s purpose in the world. He speaks on Bloomberg Television’s “Market Makers.”

To open a twitter account.

They say that you were going to be number two.

Tell us how that happened.

Every week, the database was rewritten.

I got a little skeptical.

I decided to check the surf that day and get to the office and that is why i was night instead of second.

I would think you would be sitting along with data source and the high-fiving and choosing what color -- jack dorsey high- fiving and choosing what color for robbery to.

He contributed to my book.

Add to that the tips and tricks on how to use this properly.

But that is not a high equity stake.

Where is the disconnect?

The team was bifurcated back in those days.

We were a company called odio.

We had a hackathon.

The team for twitter was split off.

Four of us were let go in one day.

Those who did benefit and will continue to benefit ,dom, need to take twitter public.

One of the comparisons is when facebook went public it was making lots of money and twitter at the moment is using money.

Did they go to the public markets too early in your opinion?

Twitter has accelerated.

It has taken a quicker path to an ipo, a quicker path to some of the monetization we have seen.

I think at the early stage in that pattern, there are certainly other ways to monetize a service like this which has so much engagement.

I am looking forward to what is happening past this advertising model.

I have several of my own i have suggested to the team -- like what?

What are your suggestions?

We have seen models the successful such as subscription models.

Another group of engineers that came from the developer community that i organized.

Square is a perfect example.

There have been other fine examples of how to monetize outside the advertising model.

I, myself, am not a fan of the advertising model.

I avoid them in the projects i pursue.

Knowing these guys the way that you do, why are they in a hurry to get everything done?

Why do they do everything earlier than everyone else?

Does that introduce unnecessary risk into the business question mark remember it has been seven years since we instituted the service and seven and a half years since the twitter became alive as twitter incorporated.

It may seem like it is happening quickly, but it has taken time.

We have seen this take roots and the level of engagement or user.

I think that is a measurement that people ignore.

Twitter may have a smaller number of users, but they are more engaged.

It is not how many followers you have, but who are they?

Are they replying to you?

Are they doing what you say, in a sense?

You think that they are much more engaged?

I would not be here if it was not for tweets, like the one you sent out to me in the first place.

It is not just text, not just text message, but this ability to go from impulse to action in the fewest number of steps.

Twitter seems to be addictively easy to do.

This active publishing.

That was my first observation on day number one, tweak number 38. the first conversation was, oh, this is going to be addictive.

What is the more important company, facebook or twitter?


I think each network has its own place.

Facebook seems to be the catchall for all types of media, and if i had to put a place or a purpose to twitter, i would say it is the world's easiest way to produce and consume hypertext, to break news, to stay as close to real time as possible.

That is the purpose in my life.

Some people like to write.

I think more people like to read and consume information.

That is what i have gone around talking about.

The best way is to curate your own system of news.

Dom, how does twitter evolve?

What does it look like two years from now?

Great question.

It is so hard to predict.

I think the pattern i see, as news rakes, the people on the front line of that news, who happened to be weaving the story into their daily life are the ones to break that news.

They are the ones with the journalistic initiative to talk about that information from the source, from the scene.

And so in two years, i think there will be more prevalence of this type of activity.

I think we will see people realizing they have now one of the most powerful tools in the world for breaking news in their pocket every day, and so i hope people will take this seriously, try to stay away from mundane observations that we see about their privileged life, and start to think about how this access to these service is quite a privilege and that they have a responsibility to the rest of the world to make meaning out of this maelstrom of information.

Thank you so much.

This text has been automatically generated. It may not be 100% accurate.


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