Twitter to Help Pope `Better Connect' With Flock

Dec. 3 (Bloomberg) -- Claire Diaz-Ortiz, Twitter Inc.'s manager of social innovation, talks about Pope Benedict XVI's new Twitter account, @Pontifex. The Vatican announced today that the pontiff will send his first tweet on Dec. 12 in eight languages. Diaz-Ortiz speaks with Bloomberg Television's Flavia Rotondi in Rome. (Source: Bloomberg)