Twitter's Transition to IPO-Ready Grown Up

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Oct. 9 (Bloomberg) -- Bloomberg's Jon Erlichman reports on Twitter's transition to a public company. He speaks on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Creating twitter.

Jon erlichman is with me.

Twitter is different than it was years ago.

Yeah, and we did get some juicy details today.

That's for sure.

If you were to ask the question did the surprise people inside twitter, the answer probably would be no.

We have heard for a long time now the early stage of the business of twitter, where it was going, that has changed dramatically.

Where it got them to the point where they are ipo-ready, impressing some investors, i think it starts with the ceo, who gets credit for his role in that.

So many executives have come into the company and the last few years.

We could creditadam bain, ali rowghani, a former pixar executive liked by steve jobs.

Twitter has also made a lot of acquisitions over the years, and that has also changed the company.

Yeah, i think that's an important point.

This is a company that has done something over 40 yields last four years, spending over $500 million-plus to bring in a lot of that talent, the engineers helping to drive the company forward.

I want to highlight a few of the transformational deals.

Recently, we have seen me purchase of bluefin, helping them target advertising.

Vine is a great worry.

In the early days -- summize was a smaller deal, but a deal that helped get search into twitter.

It is a huge part of the growth of the service.

Those are some of the key factors in the changing business.

Emily?

All right, many more juicy

This text has been automatically generated. It may not be 100% accurate.

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