Trippy’s Got the Answers to Your Travel Questions

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June 16 (Bloomberg) –- Trippy Founder and CEO J.R. Johnson discusses his travel site and Priceline’s deal for OpenTable. He speaks on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)

True ventures.

His first company was acquired by expedia for $85 million.

Any plans to try to see another acquisition?

Right now we are just focused on building a great product for users.

It is a fairly competitive space with the unique value proposition.

It is still early for us.

We are not looking at any acquisitions yet.

Forgive me, i meant to phrase that as -- you might he selling yourself, someone else acquiring at some point at the -- in the future.

Anyways, you just got started, you have a terrific name.

You saw the opentable deal the other day, how did you react?

When we heard about it, it was encouraging for the space in general, but the part that was unique is that evil have been referring to a lot of the reasons the deal makes sense.

They cite attentional international expansion by parlaying priceline into the massive footprint that they have and some of the mobile stuff.

But the key piece in my opinion that has not been mentioned at all is content.

Opentable has 25 million restaurant reviews that priceline is getting with it.

Compare that with the other players in the space.

Yelp has 53 million.

Trip advisor has 153 million reviews.

This immediately puts priceline as a large player in the restaurant review space just by picking up opentable.

Similar to yelp or something.

Talk to me about how you play a role in that review process.

We are not reviews.

We are questions and answers.

One of the biggest problems with reviews is the fact that when i write a review i stand on my soap walked and tell the world what i think.

10 years ago that was great, but as a consumer now we expect a little bit more.

We want some personal information.

We don't want to have to sift through 100 or 200 reviews to figure out if this is relevant at all.

It allows you to ask a very specific and personal question and get relevant answers from travel geeks, as i like to call them.

Can you give me an example?

I recently took a trip to new york and asked the question -- what are the best sit at the bar and the solo restaurants in new york city?

To sift through trip advisor, yelp, or even opentable to find the best laces to sit and eat by myself?

Those sites are not designed to do that.

Trip beat is designed to do that.

How can you judge the quality of the answers, though?

How do you know the person answering the question in fact knows the best places to sit at a bar and eat by yourself?

A great question.

What we have found is that good questions get good answers.

If you ask a really specific question, like the one i referred to, and i even referred to the part of town and cuisine i was interested in, i was able to get relevant answers back.

If i were to say the best restaurant in new york, i will probably get some lousy answers back.

It is not so much about the person writing the answer as it is about the person who will yield the best answer to a question.

Really interesting.

I will have to check out your site.

This text has been automatically generated. It may not be 100% accurate.


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