Secrets of Hit Viral Videos With a King of Clicks

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Jan. 2 (Bloomberg) –- Thinkmodo Co-Founder James Percelay and Bloomberg’s Emma Rosenblum discuss the secrets to turning your video viral with Pimm Fox on Bloomberg Television’s “Taking Stock.” (Source: Bloomberg)


We are joined by emma rosenblum and james percelay.

This is a term that when it gets picked up.

Thinkmodo has gotten many that have gone viral.

Is this to get people to watch advertisements?

It is to get people to watch video that the we then connect with the advertiser which is different a commercial because we set out to injure taine and then we deliver that audience to the brand.

One of the videos had to do with the movie "carry" which is the remake of the stephen king novel.

Tell us about how "carrie" ended up in a coffee shot.

She is able to move things.

We took it outside of the context of the movie and put that into a coffee shop and we had a girl freak out by using her powers to manipulate the objects in the room.

At the same time, filmed the unsuspecting patrons while this was all going on.

Is the reactions that make our videos work.

When unsuspecting people saw a guy fly up the wall.

That would make people a little bit anxious.

This reminds me of candid camera little bit.

You want to film real people reacting in real ways.

This specific one, it is.

Thinkmodo specializes in pranks particularly.

It does not cannot and say that this is a commercial for "carrie", they get the message afterwards.

You are interested in showing the audience how the prank, how it is actually put together.

This is a big change because in commercials you tend to take a holier than thou and i am granting you the opportunity to look at our video.

In this case, this is how we did it, enjoy the process.

You are a participant.

Was that a brainstorm that you and your collaborators put together?

This particular aspect.

How do you do that?

We had the starting to unfold.

You can comment on videos, products.

There is more of a dialogue.

Why not let everybody in on it and get them to feel like they are part of the process?

Do you have a particular favorite?

I have been looking at them for many parts of the day.

I like the elevator murder.

Why don't you describe that?

What's the elevator opens up and a guy is strangling another man and then you see the reaction of the people watching that happen.

Some people took pictures with their phone, some try to help.

Does make you think what you are trying to do.

How did you come up with this idea?

It was called dead man down and we wanted a social experience.

We created it in an actual elevator.

We took it out of that context and put it in the real world context and we wanted to see how people would react and it was those reactions that you pointed out earlier which makes it work.

There's another video that includes a reaction that has taken place is in the real world.

It is a hovercraft but it is a hovercraft that is made as a

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