The Washington Post's Rich Valuation

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Aug. 7 (Bloomberg) -- Cristina Alesci breaks down the numbers behind Amazon CEO Jeff Bezos purchase of the Washington Post. She reports on Bloomberg Television's "Market Makers." (Source: Bloomberg)

How rich was the "washington post" deal?

Ages paid 17 times the adjusted number.

Most newspaper deals have gone between three times and four times the store clean and the price of newspapers has been sinking since rupert murdoch bought the wall street journal for about $5.2 billion.

Though we love to talk about multiples, the buyers are not looking at the financials here.

There is a greater purpose to these purchases and you can't just look at them on a multiple basis.

There is a lot of vanity with these purchase and up with a big price tag on it.

From a deal perspective, what we are going to look for is on other asset sales, the financial times is up for sale, so we will have to see how this deal potentially impact that sale.

If the washington post were priced the way the new york times is watched, what would a trade at?

If you apply the same multiple, it would be trading double its current market value.

It should have been worse something in the order of 125? perhaps less than that.

You would have to put a seven times multiple on it.

But keep in mind these numbers are all adjusted because at the end of the day, the newspaper division did lose money and you are looking at a figure highly adjusted.

It's not forget their art significant differences between the "washington post" and the "times." they have been divesting everything but "the times those quote and they are dedicated to it.

Not to mention digital, they have been very active on the digital front , the new york times.com is one of the most visited sites in the world.

Their digital subscription has been growing.

The bankers around the times and the people close to the family are constantly knocking on the door, but the most likely outcome based on people i've been speaking to is the family take the company private.

At the end of the day, most analysts say it doesn't make any sense for these kinds of assets to be publicly traded given the investment.

We've been hearing a lot of that over the past two days.

This text has been automatically generated. It may not be 100% accurate.

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