Girls-Only App About Sex & Dating (and Maybe More)

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Oct. 23 (Bloomberg) -- Lulu co-founder and CEO Alexandra Chong discusses the vision for the girls-only app with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Clearly happens is people put us into the dating space and say that it is an act -- dating app.

There's a much bigger vision for lulu.

We do not connected guys and girls to date.

We are about capturing and having information that women typically share in private.

That is what we are trying to achieve.

It is a fema network for women to make better, informed decisions.

-- female network for women to make better, informed decisions.

You have over one million users engaged on a regular basis.

Yeah.

There's exciting growth in the last eight months.

There has been over 2 million row file views.

Users create content.

In the social space, that is often unheard of.

We are really excited about that.

It goes down to we have created an easy format for women to share.

It is a private space where they can share.

It is interesting to look at a business where that users essentially create the things that has the value.

Absolutely.

It is come lately user generated -- completely user content generated was that we have a great format with quizzes and fun content.

For users, does not feel like they are doing much.

There is a great search functionality for them.

In many ways, you can think of us as a wiki or google for girls.

The idea is to move beyond relationship and to all the things that women care about.

That is big.

Was the original vision that cosmo quiz?

Making social online?

Not at all.

The vision came from a personal experience i had and i think most women have had.

We get together with girlfriends or other women and you share in this girl's only space.

Once a guy enters the conversation, the entire dynamic changes.

It is a safe environment for conversation.

We take notes and make it more accessible around the world for all women.

That is the vision.

Why is the thing you focus on than other things you mention?

That is a great question.

We needed a starting point.

An early prototype cannot have everything built in.

It is a topic that is quite important to us.

In a world where online dating has become more acceptable and accessible, i really believe that we get references for a job or when you're buying an apartment or renting an apartment.

When i get references for women on the guys that they end up in bed with?

Yes.

She did say in bed with.

This text has been automatically generated. It may not be 100% accurate.

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