The Top Ten Stocks for Monday Oct. 28

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Oct. 28 (Bloomberg) -- Bloomberg's Betty Liu, Julie Hyman and Alix Steel report on today's ten most important stocks including DirecTV, JPMorgan and Apple. They speak on Bloomberg Television's "In The Loop." (Source: Bloomberg)

Trades you need to know about today.

Alex steele joins us.

We will start with number 10 celgene which reported positive phase two study results for an experimental arthritis treatment.

The fda will make a decision on the new drug in march and if approved, it could generate sales of $1.5 billion over the next few years.

Another stock we're watching is jpmorgan who have agreed to pay $5.1 billion to settle federal housing agency claims related to mortgage backed securities it sold to fannie mae and freddie mac.

The deal is part of the $13 billion settlement that jpmorgan is still coordinating with the government.

Number eight is arm holdings.

The price target wasslashed.

At number seven is direct tv pretty companies considering is considering capturing free broadcast tv signals to avoid paying billions of dollars in retransmission fees.

Wells fargo just released a report saying direct tv is moving to this area of service is not that simple.

Number six is dendrion, seeking a buyer after sales of its prostate cancer drug failed to meet expectations.

As generated about $2 billion in losses over the last decade and is said to be working with jpmorgan to find suitors.

Number five is working reporting third-quarter profits that came in above analyst estimates.

Burger king saw a slight uptick in same-store sales helped by the middle east and europe.

All i can think about as the satifries.

Merck is number four.

They beat analyst estimates helped by cost cutting efforts on stronger sales of its gardisil vaccine.

Revenue fell in the quarter hurt by patent expirations and currency exchange move in.

Number three is crocs.

It got stepped on by analysts at piper jaffray which downgraded the stock from overweight to neutral citing choppy near-term domestic trends.

Number two is twitter.

It is gearing up for his highly anticipated ipo and begins an eight city roadshow to pitch the stock to shareholders and twitter hope to raise $1.4 billion in its ipo.

And keep your i am apple- ahead of its fourth-quarter earnings report today is predicted to report a quarterly rise in iphone sales after last month's release of the new model.

Investors are questioning whether it's enough to shrug off competition room rivals like samsung.

Samsung is holding a developers conference today in california at the same time these results will be out.

Todd horwitz, the author and founder of average joe options.com, what kind of phone do you have?

Are you an iphone user?

I am an iphone user and i have an ipad and a mac.

You drank the kool-aid on apple.

Their kool-aid is great for certain applications for traders it is not great.

I also have to have a windows version.

For traders, mac is not a great computer.

I was curious in terms of the broader market, we continue to see s&p trading around record highs.

It is the difference between the market being over extended versus new money still on the sidelines, still piling in?

How does that resolve itself?

First of all, there is always

This text has been automatically generated. It may not be 100% accurate.

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