Meet the Man Behind Nike's Soles

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June 27 (Bloomberg) -- Mike Friton, owner of Friton Design, reflects on his career as sole proprietor. He speaks with Pimm Fox on "Taking Stock." (Source: Bloomberg)

Sporting-goods maker -- one person who helped build the shoes literally is mike freedom -- he has 14 patents for prototypes for nike.

Mike, thanks for being with us here on taking stock.

I wonder if you can describe to people high you got into the world of designing for wear.

-- footwear.

I started in college, working with the cofounder of the company.

We started modifying shoes for athletes, is my primary job.

Modifying shoes for athletes.

Tommy haven't morphed into creating shoes and prototypes for nike.

They were not for nike.

Nike was only i think about 10 years old when i started.

I was one of the athletes i was modifying shoes for myself.

What are some of the challenges of turning a 3-d design in your head to something that is wearable, usable, and popular?

My primary mission was making it wearable and usable, and that would be handed off to the more elite designers, who would polish it up and make it look great.

I am pretty good at that, because i did that for many years, helping athletes, so i understand what their needs are, especially around performance.

Mike friton, do you have a particular pair of shoes from nike that you cherish more than others?

I would not say that.

It has been kind of an evolution through time for me.

At this point, of course, i am not working for nike.

I am on my own, and i focus more on health.

Now i think of how i can make things healthier for people.

Like steve have any particular favorites from the nike shoe collection or any shoes you have designed?

From a nostalgic point of view, i would have to go back to the nike ldb.

That is what i used to trade on a lot in college.

What are some of the aerodynamic and physical constraints you need to decide on when you are designing running shoes?

It depends on who you are designing for.

Athletes usually require a much more streamlined, tighter fit.

You have to think about the traction elements.

If someone needs a spike, they have to be placed to align properly with the foot.

Depending on the service they are playing on, if it is a basketball court or for a road.

If you watch the world cup, can you see distinct design patterns on the feet of all of the players, something that only a shoe designer such as yourself would notice?

In that particular sport, what is striking to me is that they often wear their shoes a size or two smaller than they should be.

They just cram their feet in.

They want a really tight fit.

They also want to feel the ball.

They want a very thin skin on the show.

And then one to have incredible traction, so they can cut and move around.

It is really a performance shoe that is beyond what a person would wear comfortably.

What about the trend is to wear shoes that are formfitting, almost like wearing feet?

You are wearing a glove on your foot, this idea to try to imitate running or playing a sport without wearing shoes.

I think that is the ultimate goal.

It used to be that we built shoes to try to control the foot , with extra counters and motion control, and that was the prescription we had for shoes.

Now, we are kind of going back to a more natural stance, or

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