The Social Implications of Disruptive Innovations

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May 13 (Bloomberg) -- Wired Vice President and Publisher Howard Mittman discusses disruptive innovation at Wired Bizcon 2014 on Bloomberg Television's “Bottom Line.” (Source: Bloomberg)

And what are the social implications?

Disruptive innovation is everywhere.

It is anytime people, companies, ideas began to rethink the way that norms have developed.

For us, the business, the social, the cultural implications are massive ear that is what this event is ultimately about, how we can rethink the opportunities we have at hand and maybe even write a round mag -- a road map out into the future.

Is this kind of innovation at the expense of more established ones in the market or can they coexist?

I think new markets are always created at the expense of established ones.

But it is not really the goal of the conference to put the traditional markets out of business.

Essentially what we're trying to do is inform the traditional markets about new ways of thinking, new ways to utilize technology so that they can take these ideas back to their companies and begin to navigate through that disruptive change or that moment of challenge before it becomes a systemic issue that does render them potentially even out of business.

Are you seeing that?

Are some of these markets taking heed of what you are doing?

I think so.

We have a number of members in the audience have been here now for the sixth year in a row.

There is value in that.

And it sure sting community has formed out of the wired business conference.

We are proud of that.

-- a community has formed out of the wired business conference.

People talk about things they have learned in previous years and enabling their thinking and enabling them to shift for their business.

Those are the kind of things we're working for.

It is not just to delight, but it is ultimately to inform and help give people the tools to navigate disruption before they become the ones that are disrupted.

You mention for the sixth year in a row, what was it like at the beginning?

Describe the amount of change you are seeing now.

Well, it is from one end of the spectrum to another.

When we launched this and announced we would do it at the end of 2008 and into 2009, it was met with skepticism.

We had to believe that technology, innovation, and ideas will provide a better, brighter tomorrow.

So that is the optimistic role "wired" has always taken.

It is not uninformed optimism.

It is informed optimism.

We are not lying.

What we do believe in is that ideas will always trump all.

I think the last five to six years there have been really just an incredible amount of growth that we have seen, both for the wired world and for the ways of technology becoming less of a story.

That is the story to me.

What does this innovation mean for consumers, and how does it help them to rethink perhaps where they should shop and what they should buy?

I think the biggest difference between the first dotcom bubble and the situation we're in now, bubble or not, it does not matter.

It is really the ubiquitous penetration of broadband internet.

But that has fundamentally changed everything.

In the original dotcom boom, many of this happen, and we are able to flourish.

We are in an era now where the desktop is even less important than mobile.

Fluidity and accessibility.

It has really changed to we are as a culture, how we shop, how we think, and how we invest and look at things like architecture and medical care.

It is a wide swath.

You and "wired" could be considered disruptive innovators.

You lead the charge into digital publishing.

How has that changed the way the publishing industry gets its ad revenue?

You know, for us, i hear a lot about publishers saying that they are digital first.

I hear others say they are mobile first.

I do not like to think in either term.

I like to think we are community first.

Where ever our community members and readers will be, we want to be there.

We want to make it easy.

We want to make sure "wired" looks and feels like "wired" wherever it is presented.

As we have seen from the exercises we have had with the tightlipped -- with the tablet and with digital offerings, we have seen a massive shift in more than half of our business comes from digital at this point.

The white space that exists around us as well beyond traditional media plays.

Taking the charge off the cliff.

Vice president and publisher of

This text has been automatically generated. It may not be 100% accurate.

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