The Rise of Robots in Retail

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March 21 (Bloomberg) -- Hointer CEO Nadia Shouraboura and Bloomberg's Jeffrey Hayzlett discuss the rise of robots in retail with Trish Regan and Matt Miller on Bloomberg Television's "Street Smart." (Source: Bloomberg)

We looked at the retail store and look at close and talk to associates about fashion and things that are not fun to do neither for customers are associates.

-- or associates.

You see items flying in the air and you walk around with your mobile phone with items you're interested in on your mobile device and you send them where ever you would like.

I like talking to salespeople though.

I don't know if this is just for specific types of shopping experiences.

Backup.

You want a salesperson to say -- when i go to d so and try on some formfitting, dark wash jeans -- when i go to diesel.

You want a guy or gal to, to you and say that you look buff.

Where did you come up with the name?

It's kind of bizarre.

Hointer.

It sounds like something i would talk to my doctor about.

I've been lifting too much and i've got a hointer.

The name stands for hunter and we talk about shopping as hunting.

We are a technology company that we have our own retail store.

You bring a really good point about the need to talk to sales associates and the need to interact with sales associates.

The technology and direction -- innovation makes it much better.

Associates are very busy with tasks not talking to customers but fixing this place, stickering prices.

This is good news for someone like matt miller who wants to be flattered by sales associates and be told he looks really good in those jeans.

They will be selling as opposed to running back and forth?

Why wouldn't you just go on and order it from amazon?

Then you cannot see how it looks on.

You've got to try it on, dude.

We pick one shirt we like and we ordered 10 of them in different colors.

Bingo.

I do not think this attracts customer behavior and that needs to be key.

I will ask you this.

One thing that's cool is if you go into a store, you have awesome robots running around and that's pretty sweet.

That's the future.

In traditional retail stores, we are going to use robots to automate the mundane tasks and use sales associates as advisors to customers.

I have another question for you because i think this is an expensive proposition.

How much have you race to be able to kick this off?

I know this is a beta store but how much is being put into this before you see a profit?

We are in seattle.

We have a network of multiple stores.

We are working with other retailers on automating their stores.

We just launched several in singapore and we will be in london this summer.

It is a trend that's being picked up by a number of retailers working for us.

I can understand that this is for the back room.

That makes a little sense.

Most of the retailers have messy back rooms because the way we put the merchandise back that matt doesn't want.

I see it in the back room but not the front.

How much money have you raised?

What round are you in?

I'm curious to know how much is being put into this.

I financed the company myself.

We continue to do very well by running our own stores as well as working with other retailers.

Corrective are one of the first people to come out of amazon.

You must have a lot of money and i think it will take a lot of money.

Hopefully it does not replace too many jobs.

Thank you so much.

I think it will elevate jobs from more mundane to more interesting jobs in sales stores.

To your earlier point, there are some things great buying online, but when it comes to apparel you need to touch, try it on, and feel it.

Thank you so much, nadia.

Did you try to fire me

This text has been automatically generated. It may not be 100% accurate.

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