The Return of Netflix's `House Of Cards'

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Feb. 18 (Bloomberg) -- Vuguru CEO Larry Tanz weighs in on Netflix's "House Of Cards" on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Reeling from the shocking plot twist in the very first episode.

Larry, what do you make of the netflix ability to take that kind of risk?

The fact that we are talking about it right now on tv goes to the point of they are proving that anything can happen on netflix.

People are talking about it and i think it is drawing a lot of people to the show.

It is something you would not typically see on broadcast television, for sure.

Why wouldn't we see it on broadcast television?

Is there something about the format or is it simply the netflix willingness to be a bit bolder?

On broadcast tv, if you have a big star, you will use that talent to bring your audience back in week after week.

If you lose a big star, it might hurt your ability to use them to market.

Netflix is saying that we are going to take creative risks and do what we want creatively.

I think we have seen something similar.

This past season of "game of thrones," there were some real shockers in terms of beloved characters being killed off on the show.

That got people talking and got the social media machine churned up and brought people to the show.

I was going to bring that up.

Do you think what we see with netflix and "game of thrones" is it because they are not on the broadcast networks or is storytelling changing?

I feel like you're dancing dangerously close to give away territory.

We are.

I would say yes, 100%, and when netflix signed up to do these originals, they did not want the same kind of stuff you could see anywhere else.

We had steve van zandt here.

It was a story about a mobster in norway with subtitles.

They tested it and they wanted to keep it different.

If you think about broadcast television, we see a lot of procedurals, programs that have wrapped up by the end of the hour or the half-hour where there is a huge appetite for those in other markets.

You can sell those shows because you can tie them up with a bow very quickly.

There's is a balancing act of doing something like that cbs does or will they do more shows like "under the dome" so they stay competitive with "house of cards?" viewers were complaining that "house of cards" did not have a real recap.

It has been almost a year since you have seen any "house of cards" content.

Can that be a problem in terms of losing your audience along the way?

You have the benefit of being able to catch up on season one.

A recap would be convenient but you also enable people to come into the show from scratch.

I think that has worked very well for hbo.

A lot of people see and hear about the controversy in certain episodes of "game of thrones." you go back to season one or episode one of that season and catch up.

You will see a big uptake on season one on "house of cards" on netflix.

We see that with us and our shows come out and season one gets a huge bump in viewership.

It may like to their advantage.

Are you seeing that the viewers stick around for other shows?

Is anyone signing up for netflix and then leaving?

I think that is always a concern.

Hbo has grappled with that.

Right now, they have a lot of other shows on this is the first time we are seeing some real connective tissue between their original series.

On the back of the last episode of "house of cards" season two, you will see promos for the new" orange is the new black" season two.

They are making an a credible argument to their subscribers to stick around.

What do we know about how this original content has influenced the netflix business?

What are the numbers telling us?

They now have something they can immediately point to and say that this will help our subscriber numbers.

You've got a built-in audience.

You have highlighted the traffic that tells us many people are watching this show.

It is a different place from where netflix was when they said we should try these originals.

They are very much using these as a way to boost their subscriber numbers.

There is a tangible tie into the financials.

There is also a question of the idea of "house of cards" as a movie.

Some say it is like watching a 12 hour movie and you wonder if the question should be about these shows versus traditional television but vs the movie industry.

Is there a potential for movies to be distributed in a way that is cut up similar to the way you have "house of cards" as a way to get people interested.

In the end, it is a fight for your time.

All of these players in entertainment are vying for the same hours you have.

Kevin spacey made that same comparison that "house of cards" -- what is the difference between that show in a binge were the format and a film?

Actors like kevin spacey and robin wright, they are movie actors.

What do you see as the netflix ability to continue to attract that kind of talent with this kind of format?

They are showing that they are willing to take creative risks.

That is appealing to the talent.

It is a very unique type of storytelling which will continue to attract movie talent.

The fact that they are creating a bridge between gnome and traditional television and it's very appealing to tell these longer stories -- a movie is to two-hour investment and then you are out.

People like the idea of knowing that they can stick around for 12 hours, they can watch for two hours, they can watch for one hour -- it is the best of both worlds.

Thank you very much for being with us.

I'm not all the way through this

This text has been automatically generated. It may not be 100% accurate.


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