The Perfume That Smells Nice... and Keeps Bugs Away

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June 13 (Bloomberg) -- Michael Fensterstock, founder of Aromaflage, and Melissa Fensterstock, co-founder, discuss their insect-repellent perfume with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

They have created a product called aromaflage, but it is not just a fragrance, it is my right time, right place guest.

This is not an ordinary fragrance.

Tell us about how you created it.

We actually stumbled upon this local brew when we were on our honeymoon.

We were having an unbelievable trip except we were attacked by mosquitoes.

We found out what the locals were using, and we found it was an incredible product, and we knew there was out for june the -- an opportunity.

It is one thing to say there is an opportunity, and another to say let's stop everything and try a new business.

Michael quit his job, and took this on full-time.

Were you scared?

It was a little bit scary.

I have another job that i am actually still earning some money from, but the fact that michael was able to just take that jump and dedicate himself full-time was very scary for us.

What goes into aromaflage to make it mosquito repellent?

Essential oils.

Padilla been -- valnilla bean, exotic southeastern citrus, and some other oils as well.

You had to have a good smell as well as repel?


What was the cost?

It is fairly high, compared to other fragrances.

It reflects the natural parts of the product.

But there is also the fact that we import this juice from southeast asia.

There are burmese refugee women that handcraft aromaflage, so we have a social impact in our business, and doing well and doing good is important to both of us.

You have a degree in euro science as well as an mba.

What was the reaction from your family when you do cited -- when you decided to go into the aroma business?

They were surprised, but not that surprised because they really liked the product as well.

Having a scientific background, there are a lot of things you cannot say about the product, and helps me understand it with that scientific angle.


That has to be a challenge if you have never done this before.

How did you work out the details of bringing this to market?

A great question.

You do not have scale if you are small, it takes a lot of time to get that leveraging power.

Our apartment is full of holes and caps -- bottles and caps.

Isn't learning on the job because you go on one path, you hit a roadblock, and you have to keep moving?

There is a logic in a rating.

Being an entrepreneur is very exciting because of this decision after decision.

Hopefully those big decisions are the ones you get right, and the little ones are the ones you can afford to make not the perfect decision.

Getting it into the marketplace, tells where you are?

We started out with luxury retailers, we just landed our first big box retailer which is owned by urban outfitters.

Our get to market strategy was intentionally focused on market like nantucket, the bige vineyards, palm beach, where people are spending time outside, they love being out in the sun and bugs can be a problem.

You want to create a brand, you want to create this of a lifestyle -- as a lifestyle brand.

How would you incorporate new items into the line?

Outdoor kindles, as everyone knows, citronella candles are not the most exciting part of the party, so we want to make that more pleasant.

It is down the road, we will need more capital.

Give us a range of prices.

Our large bottle retails for $60 and are small bottle is $30. and he gotten -- have you gotten any calls from those who want to expand orin acquisition?

We have not yet, but we are in a very exciting space.

We have a lot of investors who want to see what we're doing.

We may get down the road and

This text has been automatically generated. It may not be 100% accurate.


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