The New Peugeot 308 Debuts in Frankfurt

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Aug. 27 (Bloomberg) -- Bloomberg's Caroline Hyde reports on Peugeot's newest model making its debut at the Frankfurt Motor Show. She speaks with Anna Edwards and Mark Barton on Bloomberg Television's "Countdown." (Source: Bloomberg)

Caroline hyde is here to talk about what it is doing to turn its fortunes around.

Tell us about it.

A family hatchback, and it is meant to be an up roof meant -- and improvement.

It is meant to be far better in terms of emissions.

I understand there are issues with engine mounts.

It is meant to be more attract it.

It is meant to be wooing us with more high-end cars.

It is interesting to see who they are going to be competing against.

Is this going to take the focus, or is it more about the bmw and the audi?

2012 was a horrendous year for the likes of hers.

-- of her ship.

-- peugeot.

They expect the market to shrink 55% in total for the industry so far this year, but they are cutting significantly.

It is all about cutting their workforce.

Just outside paris we have seen a number of labor disputes.

The new models are meant to tackle the demand side.

Interestingly, share price doubled.

Is that evidence things are turning around slowly?

They are restructuring the business.

Whether we are seeing a enough demand has not and ringing through -- has not been ringing through.

They hope to add to the hatchback, and these new models are meant to drive demand going forward.

At the moment it is more about cost-cutting.

This text has been automatically generated. It may not be 100% accurate.

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