The New App for Dog Owners Looking to Connect

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Oct. 23 (Bloomberg) -- Michael Maione, founder of "hi Pancake!," discusses why he created the app and how it can be used to meet up with nearby pet owners. He speaks with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

Earlier this week, we discussed the numerous expenses for dog owners.

When it comes down to finding the best deals and maybe even a date with a fellow pet owner, there is a new app.

It is called hi pancake!. it has got you covered.

We have a former analyst for ubs, he is the founder of hi pancake!, michael maione.

Thank you for coming in.

How did you go from being in the financial world to the world of pets?

I have always been a dog lover and had an entrepreneurial spirit in me.

It is something i have wanted to do for a long time.

When the opportunity came, i grasped it and i went forward with it.

There are a lot of people that have pets.

You have to dogs currently.

What was the problem we were trying to solve?

I had frequented a dog park.

I was living on the east side.

There was a dog named pancake.

That dog's owner was a nice old woman full of information.

I went onto social media trying to connect with her and i realized i did not know her name.

It was impossible for me to find her on the other social networks and i needed to create a social network where i could look up a pet's name and find the owner that way.

Hence, hi pancake!, the name of her dog.

What kind of connection can you make once you download this to your iphone?

You can make connections with other people, you can make connections with their pets.

You can share photos.

You can set up play dates.

You can make business connections, romantic connections.

How can you make money?

Wesley think we will make money through advertising.

We are trying to build our network out and formulate a larger audience.

The second step will focus on advertising.

We will have businesses to be able to be on our site offering their services, offering deals.

What about the ability to get this kind of thing into the apple store?

A lot of people say they have great ideas.

What kind of challenges are there?

Was i think that this is very unique.

We did not have a lot of other competitors.

We are the first really comprehensive networks from dogs.

Apple was pretty welcoming to us.

They accepted your invitation and they wanted to learn or about the app?

Absolutely.

It took five days of being with their programmers before they approved us.

We are completely free.

We did not have to go through any price points for something like that.

We were accepted within a five- day turnaround.

You can put your pet profile online?

Absolutely.

You can set up for dogs, cats, birds.

We have a lizard on there.

You can search other users by the username, the pets name, the breed, the zip code, however parameters you want to

This text has been automatically generated. It may not be 100% accurate.

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