The Local, Fresh Farming on New York City Roofs

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July 31 (Bloomberg) -- Gotham Greens has taken an innovative approach to urban farming. The company builds commercial-scale hydroponic greenhouses on rooftops in New York City and delivers locally-grown fresh produce to customers 365 days a year. Bloomberg's Carol Massar visits the Gotham Greens facility on the roof of Brooklyn's flagship Whole Foods Market and examines the company's growing business.

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