The Link Between Silicon Valley and Hollywood

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Feb. 26 (Bloomberg) -- "Banshee" Executive Producer Greg Yaitanes discusses how Hollywood uses social media on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Comfortable directing a tv show and at the same time investing in startups.

Tell us how that came to be.

I have a great history of investing in this company.

I have followed him throughout his work.

I got involved early on because there was an immediate understanding that there be a connection between twitter and hollywood.

We did not know what it was, but it's fun to go back to early e-mails in 2006 and see that all the things we were talking about have now become standard.

The ongoing thing that we try to do is how do we bridge that gap and continue that conversation year-round?

You are talking about is stone -- biz stone, one of the cofounders of twitter.

Talk about the way you have been able to use social media and other platform with leo to get the word out and help make the story a more interesting experience.

I love the buyout you guys did on me.

I was like wow, you guys may be some cool.

Thank you.

I am eager to park right now.

-- griffith park right now.

It was the first content-based app.

Fox discontinued it.

When i moved on to banshee, i began to canvas to create something that would be social.

It was important for me out of the gate.

The first season did not air until 2013. it was anticipating where the audience would be going and how well the viewership would go.

We wanted to be able to quickly follow where things were going.

That goes for all of our social efforts.

They all tie to the storytelling of the show.

We do not use social media as a marketing tool.

It is content delivery and storytelling.

By default, that and the marketing us.

It is a great collaboration.

They are my partners and storytelling.

Any creative execs in los angeles.

Let's talk about the evolution.

Everyone is discussing these books -- facebook's urges of whatsapp.

Should we be thinking of messaging apps as art of the tv or in down the road the same way twitter has become a part of the tv experience?

Is a good question, but i do not know that much about whatsapp.

I primarily for my focus on twitter tonight the twitter is being a true second screen experience.

It is where the conversation of an episode is happening.

Diving into that stream is phenomenally exciting on a friday night.

We have unprecedented participation.

On friday nights, everyone is piling in to watch the show, but it is twitter furthering our multiplatform storytelling.

That is really the key to banshee.

All the places people go to get content.

Social media is at the heart of that.

Nbc announced that euros, a show with you directed, is going to come back with a miniseries.

For the broadcast networks, would you think about this need to do a lot more big event programming to keep people interested and to keep them interested and engaged, knowing that they are up against?

It was exciting to hear that euros would come back.

I had a great time on that.

I always think there is a certain excitement.

That taps into the way people get when they are away from a marine -- movie franchise break.

-- movie franchise for a period of time.

We are off the air for eight months of the year.

When we come back on, i tried to keep the people that are loyal to the show up to date and involved with our production.

All the way through until we start airing again.

It is a round-the-clock job.

The event is as good as the show itself.

Creating an event will not matter unless there is something there to back it up.

For us, we followed up with banshee.com and using hashtag.s all these places were people go to get story.

There are so many places where people can engage a story.

Interesting stuff.

Thank you.

The executive producer of the

This text has been automatically generated. It may not be 100% accurate.

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