The Internet Has Strengthened Highstreet: Perks

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Aug. 21 (Bloomberg) –- Mintel Retail Analyst Richard Perks discusses the trends in retail and the consumer’s shift to technology and mobile with Manus Cranny and Mark Barton on Bloomberg Television’s “Countdown.” (Source: Bloomberg)

It is a big story.

How is it affecting those that sell those items on the high street?

Things are always changing.

The merger is interesting in that respect.

It is very much about technology.

Where are people buying and how people are using these devices and i think it is not a question with the you buy on your tablet or your smart phone because you can do that.

It is how you use it.

The biggest effect is consumers are much better informed.

They can and do check out one retailer while shopping in another.

I think that means they do not have to make do with second-best anymore.

This is the whole retail spectrum.

I think that is why we are seeing such huge differences in performance.

There are 10 or more points of growth.

That is phenomenal.

I'll let you go products what we're seeing is retailers are trying to fight back.

I think the price advantage that online retailers had is partly because they had that start up money.

How is that manifesting on the high street in terms of the fight back, you look into some of these stores and there are desks for you to go to for service and that is an important aspect.

You have to come up with something different.

The high street retailer can say you can see the product which may not be that important but you can play with it.

They have to offer service because a lot is complicated.

You need to understand what is going on.

The biggest improvement has been improvements in service.

You have people who know what they are talking about.

It is not -- it is about the convergence of technology.

I was there the other day.

Service was very good.

I have been in there and i have used it to her three times for pc and laptop and tablet.

This to need what each other have got.

So bringing them together is interesting.

There is -- it is interesting to see how that new group can use the carphone warehouse data.

The internet has been great news for the high street.

It really has strengthened it.

You need to look more closely at the numbers.

Coming from the high street ford vice.

Apple is about to blast us out of the water with innovation wristbands and bigger screens.

There has been a bit of a pause.

Do you think that durable goods, electronic items have less of a shelflife as in when you come to the end of your to your con tact -- contract.

I bought a cd player 11 years ago and it is still standing.

Do they last?

It is our attachment to the device.

They do not last more than two years.

Devices lasted longer.

I still have a walkman.

When i was -- i found it when i was packing up the boxes.

Thank you for joining us this

This text has been automatically generated. It may not be 100% accurate.

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