The Filmmaker Who’s Ditching Movie Theaters

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Dec. 17 (Bloomberg) –- On today’s “The Scene,” Webby Awards Founder Tiffany Shlain discusses her AOL short film series and why she’s given up on movie theaters. She speaks with Adam Johnson and Trish Regan on Bloomberg Television's "Street Smart." (Source: Bloomberg)

Entertainment, and pop-culture.

Amc is set to go public, while the spotlight this week is on what the debut will be like for the industry, but one rebel has already given up on theaters altogether.

He is the best-known founder of the webby awards.

The source of future film, technology potential.

Joining me now from san francisco, welcome.

Hello, great to be here.

So, you joined the roster of content creators, real a listers there.

Tell us a bit about how the web series came together and how you sent that to aol for the home?

I got contacted out of the blue in january that they loved my films and wanted me to do a series.

It has been this amazing experience.

We launched a couple of months ago.

Three different films about everything i am interested in.

The response has been fantastic, 12 million views.

Really thinking about what this model represents for the future of the studios, as a filmmaker it was a fantastic collaboration.

When you say it represents the future, what do you mean?

Asked -- explain for the benefit of the viewers what the future looks like.

It is interesting, i had a feature documentary that came out in theaters a couple of years ago.

That was great, but it was like trying to get everyone to go to the physical space of a theater.

For this, you know, they say tv series, web series, but i like to call it the screen series.

However people want to experience these films, whether it is on your cell phone, the internet on my television, it is also fluid, how people experience things.

The fact that in a couple of months we make these, put them out there, and a couple of months it has 12 million views, the response is so immediate, people can access it all over the world, that is all very exciting as a filmmaker.

This model, i think, represents the future.

But part of this model is very -- there is just -- there are so many choices for people online these days.

How is it that you are able to resonate or breakthrough and really get people?

You have a ton of use, we have 8 million last month.

How do you get those people to see your stuff?

Hopefully you are making strong films and then the public is either going to respond or not.

We are really excited about the films.

We have covered everything from the creative process to being a mother in the 21st century, to robotics, optimism.

We had a full gamut of choices.

I think what you are going to see, especially in 2014 and beyond, original films made specifically from the web, for the web.

And they are short?

The truth is i still make a long films, but making three- minute films to six minute films, that is the ultimate challenge.

How do i distill this big subject into its essence?

It works out nice.

All of our episodes were released all at once.

People call that injured watching, and i do not like that term, but it is interesting as a filmmaker to see some people watching all eight episodes, others kind of picking the subject that is interesting to them.

As someone who is into the web and data, i am fascinated with how people experience it.

Some of it is out of order, some of it is in order, it is a new way to create and receive ideas and entertainment.

I would imagine that there also needs to be a new way for you to make money.

You are not doing this for free.

How do you make money?

I do well.

I have people that pay me to make films.

I have other projects where i get grants, i have investors on other projects.

I have a film studio here in san francisco.

I will tell you, you have a gorgeous studio there in san francisco.

I was a bloomberg customer before i was an employee and i will say i have a lot of spec for the way they put the whole place together.

It is a beautiful studio out there.

I am very curious, on the deals that you did with aol, did they pay you directly?

Was there sponsorship from outside sources?

They paid the studio directly and then verizon bought the first season.

There is an ad that plays in front of each film, which is interesting, because a couple of years ago i think people's appetites were less for watching an ad.

On television you might have to watch five to seven, but on the web you kind of know the arrangement, i just have to watch this one ad.

Happy to watch if i am watching something i want to watch.

A good point.

Maybe there is a long opportunity there for the advertising at the end of the day.

Thank you, tiffany, filmmaker and founder of the webby

This text has been automatically generated. It may not be 100% accurate.

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