The Connection Between `Festivus’ and Twilio

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Dec. 16 (Bloomberg) –- Twilio Chief Marketing Officer Lynda Smith discusses how Twilio puts tech to work for non-profits. She speaks with Deirdre Bolton on Bloomberg Television's "Money Moves." (Source: Bloomberg)

This is "money moves," where we focus on innovative alternative investments.

I am deirdre bolton.

Stocks are higher.

Output at u.s. factories rose more than one percent in november after a revised 1/10 of one percent gain in october.

The fed begins meeting tomorrow, investors listening to see if it will be reducing its monthly bond buying program.

China 2013 luxury spending grew, looking at the recent china anticorruption efforts.

China also has predicted slow growth next year.

And the fda says some companies have one year to prove antibacterial soaps are infected to remain on shelves.

Say -- they say there has not been enough data to show they are effective and that they may be affecting antibiotic resistance.

An executive at bank of america private management joins us.

Investing in timberland.

Doug, welcome.

Glad to have you with us.

We know for a decade this has been a pretty hot set her.

What are you seeing now?

How does this year stacked up to years past?

What as far as an entry point, this is an outstanding time to be getting in.

The housing price is significant.

We are looking at a very bullish.

. -- we are looking at a very bullish period.

Construction and related services wanting timberland.


We see it also with exports.

Also, what does that mean?

This western to eastern move, because that sounds like what you are saying?

A dominant part of our overall markets.

We will see a continuing import opportunity for both western timber markets as well as eastern timber markets, and the panama canal widening.

Ok, doug, i know we have been talking about that in other parts, but pulp and paper is driving this.

Yes, that is an additional market.

So what kind of historical returns -- i know you were talking about this is a great entry point, it and can you put some numbers to that data?

We think eight percent to 10% returns, reasonable expectations.

In other words, that is not property that would be a higher and better use.

Why would you recommend investing directly in timberland?

What kind of investor is right for this?

If the investor cannot handle the high minimums that are required for direct investment, there is liquidity.

The direct investment gives you superior correlation and low volatility.

What is the baseline figure?

We recommend $5 million as a minimum investment for a direct investment.

And then you have to be patient for, what, 10 years?

We recommend a minimum of 10 years.

Biology drives these returns.

It is a very low volatility asset class.

And what do people have to know?

When you harvest timber, capital gains.

That is a pretty attractive component.

Ok, because you mentioned panama, my head is there.

What do you see with what you have access to?

We believe this remains the best infrastructure in the world.

The realities are, there are other parts of the world that are attractive.

We think the united states should form the core of most individual investors.

All right, thank you very much for the time.

Doug, the private wealth management expert, joining us on timberland.

Coming up, a combat veteran turned entrepreneur.

He will be joining us with an energy drink that can help athletes, as well.

We are back.

? welcome back to "money moves" on bloomberg television, streaming all day long on your tablet and online at

A veteran that served to her is in iraq and afghanistan, he thought his troop needed an energy drink to energize but without caffeine.

He created a vitamin/dietary supplement, bringing in millions next year expected, and he is the founder of ruckpack, and he brought some bottles in case i get a little sleepy.

So how do you create this while you were in the field?

There is a tight group of guys.

Every single day, we have something to talk about.

This just kept pushing in the same direction.

That seems pretty quick to come up with a winning formula, and $7 million in sales for one year is pretty strong.

We have been pushing at this for a while, and we have expanded our sales and our program.

Really, it was a whole new business model.

Ok, somebody who is a caffeine addict, and that is just the way it is, how do you know that it did not belong in this product?

Our snipers wanted energy, but they had to be entered -- caffeine free.



So we based the product on that.

We tried and tested until we came up with it.

It was as -- feedback for those who did not see it?

We had two investors come in, and they invested in the company, and that was a year ago.

We just had an update a couple of days ago.

Everything has been great, and that poured fuel on the fire.

How much advertising have you had to do, and how much has been done by social media?

We have done a lot with social military.

We are based everywhere because there are a lot of guys out there.

Getting somebody like walgreens, who will be carrying the product next year, and do not worry, we have marketing in place.

But we want to bootstrap as much as possible before that.

And how receptive was the investment community?

You went on "shark tank." when you talk about bootstrapping or even family and friends, your idea -- you have to prove it first, and once we started to get one- off hits, it started building, and everybody started jumping in.

You are saying, here, just take it, and they are, no, i want to pay you for this.

We started with just military, and then it became the people who care about what they put in their bodies, and the athletes jumped on.

Getting bad laying to get your kids off on time.

Rob, thanks for coming in.

Very nice to meet you.

The founder of ruckpack.

And the tech community, matt miller is with me now.


I was going to go to break, and this is worth sticking around for, because some people are using bitcoin to save for retirement?

How does that work?

It caught people's attention when fidelity said it would allow retirement accounts to be done in bitcoin, and they reversed the decision.

It came from an investment trust, a man who has raised about $70 million.

It could be the kind of thing that some time morphs into an exchange fund, which your viewers are familiar with, and you can actually invest -- you cannot invest.

They are only accepting investors you associate -- understand the risk associated with this asset.

It is obviously a very risky asset.

You either end up with nothing at the end of this, or you end up with incredibly meaningful returns, but there are a couple of financial institutions that allow you to indirectly invest in this fund, and if you have at least $25,000, you can get involved in bitcoin that way.

I was teasing you because we heard from a tech editor who said no one was there, and that bitcoin is supposed to be mysterious.

60 or 70 people were at the meet up that i went to on thursday.

There are so many different meet ups in new york.

The interesting thing about the bitcoin movement is it is growing so quickly, just as quickly as the price chart is, so a lot of people, for example, accepting bitcoin, merchants, they were not open.

Maybe they were not as popular in boston or m.i.t. as they are now.

We have a meet up in new york on monday, and there is a different meet up on tuesday, and then out in brooklyn, there is a different meet up on wednesday.

I went to a meet up where they were accepting a bitcoin from a grocery store pertaining to a nail salon.

There is an incredibly steep curve with bitcoin, and the meet up was pretty great, actually.

People have been sending you fractions of bitcoin.

The community is in support.

They are all sending them back and forth to each other, because they are excited you can now transport value over the internet instantaneously and for free.

Previously, it was not possible.

All right, matt miller, thank you very much.

Day six of matt miller is 12 days of bitcoin, and keep in mind, you were hearing about the bitcoin investment trust.

We have a guest on "street smart " today, barry silbert, and we are back in a few minutes with more "money moves." ? or for those"seing -- those seinfeld friends, festivus, bringing the holiday back with a twist.

What is the connection between this and the other?

Well, we wanted to find a way to be able to celebrate the holiday, and we wanted to find a way to celebrate and give back to the community, so they got together, and we were thinking, how can we use our own communications platform to do that, and they came up with the idea of festivus, and as you said, it is the holiday for the rest of us.

It is an infrastructure company, a web service, and you can integrate items.

So how are you channeling the energy of this community to do something nice for the holiday?

This is our communications platform.

What we are able to do is to text the color red, blue, or green, and this will automatically change the color, and it is lovely here.

It is allowing people for a real-time feed to see what is going on, and for every text that comes in, we donate one dollar, and then coming back to using our own platform, we also sent a thank you message back to whoever has donated by texting, so our platform allows developers to bring in the text messaging capabilities, and so we build an app for the holiday.

So the san francisco food bank is the direct recipient of this drive at this time of year, but in general, there are a lot of police departments and fire departments that use your service.

That is right.

We are helping to support people who want to use communications.

What we were finding is people were already actively leveraging our platform for good things, so we wanted to help things go faster.

So the philadelphia phillies, they use us.

We also have a foundation that is actively trying to help with the human trafficking situation.

This is for all of the developers out there to get access to the communications.

Linda, before we let you go, what is next in the new year for twilio?

Lots of great things, but it is what is going on with the pupils who leverage the platform.

We have amazing people out there who are doing things for good and doing things for business, so we will be seeing what they billed for us in the coming year . all right, linda smith joining us from san francisco.

By the way, if you missed any of the interviews on bloomberg television, you can watch them with bloomberg on apple tv, featuring live streaming and on- demand videos, just so you know.

When we come back, a full update on the markets.

We are back in a few minutes with more on trade.

Tomorrow on "money moves," find out where a guest sees the new stage of the media and how it is affecting his investment.

He will be joining us tomorrow.

In the meantime, it is 56 minutes after the hour, and that means bloomberg television is on the markets, and julie hyman joins us.

Markets are bouncing back today, and we are trying to figure out if we will get tapering or anything, any indication, although it looks like people are looking at the glass is half-full, and we are seeing markets rally across the board.

Monster beverage was raised to outperform, at $77 per share, and shares of expedia, their price target was raised, and they say expedia has one of the best profiles in the u.s. internet spectrum, and we are watching shares of a luxury maker.

Olivia sterns has more on the rise of moncler.

A billionaire thanks to this ipo -- why are we seeing such a huge reception for this ipo?

It is a lot of money for puffy coats.

One man has become a billionaire off of moncler, so a huge reception for this ipo, and it was over 20 times oversubscribed, and this is really about how he transforms a brand.

He was always very stylish, and the coats were always expensive, but it was sort of a lesser- known alpine brand, and what he did was take it from the swiss out and bring it across the world and even in new york.

Up 35% in 2012. i was at the flagship in soho yesterday, and they literally had a line out of the door just to get inside, and they sell so many.

How much are these?

They start at about $1200, and they run up to $3000, and the ones that have for -- fur are even more.

I do not why you would spend so much for a puffy coat.

It is like a sleeping bag no matter how you slice it.


Again, this is the biggest ipo debut in europe this year, so that suggest that the climate is rife, but this falls in the steps of two other big ipo, and

This text has been automatically generated. It may not be 100% accurate.


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