The Company That Makes Learning Math & Science Fun

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June 20 (Bloomberg) -- Amir Asor, founder and CEO of e² Young Engineers, explains his "edutainment" approach to getting students to enjoy math and science. He speaks with Pimm Fox on "Taking Stock." (Source: Bloomberg)


A company called e squared young engineers once to improve the performance.

Joining me now is the founder and chief executive of the company, a mere a sort -- amir a sor.

Let's talk about the name of the company.

Why did you decide on a squared?

It's two words, education and entertainment.

The e of entertainment and e of education combined makes e squared.

So you combine two methodologies for learning.


And you decided to build a business around us.

Tell us what you have done so far.

We teach children the basics of science, technology, engineering and mathematics in fun ways.

Every lesson begins with an explanation, and then the children build the model.

This must mean that you have educators and teachers who are trained in all of this.

How do you do it?

We recruit ideas and they recruit instructors.

We teach the children extracurricular activities.

What is the extent of the franchise network right now.

When i started the business, i was teaching and education centers only.

Very quickly, we grew to 91 educational centers.

We look forward to having growing numbers here in the united states.

So, what is the plan?

I believe you have one location in michigan.


We have fans to have 50 locations opened all over the usa.

And we are looking for funds from five suitable partners, from franchisees to send a message to the public.

Franchise expo concludes tomorrow in new york city.

As far as different franchise potentials, you have to look at costs.

, chose this run, and what kind of people are you looking for?

We have to look at the franchise and the equipment.

We have a sale.

The first 10 franchisees will get this package for $10,000 only, and if they don't want it, they can have 50% of their money back after six months.

And maybe they are going to be very good at using lego.

I know you brought some legos to demonstrate how you combine with education and entertainment.

Yes, i even brought an example here.

Imagine you offer a child to learn about a year book.

He will probably refuse.

But if you invite him to build with legos, he will say yes.

So, you can see the connection.

We can have a lot of fun while learning about engineering.

So it ends up being show and tell.


Learning about the content and then building the model.

What about the age group involved?

We have content for ages four-six.

From 6-16 we use what you see here.

You can use it to build 100 40 different types of models.

Each model implements at different engineering principle.

When you were a child, were you playing with these types of things?


I was playing a lot with legos.

I had many learning disorders in school.

When i was studying at the university, i noticed there was a tremendous cap between what i learned in school -- gap between what i learned in school and what i learned at university.

From then i started to develop an idea of how to bring an education in a fun way.

So children can an enjoy complex engineering principles by playing and having fun.

You use the word enjoy.

That seems to get forgotten a lot because in this case you are saying great.

It does not matter if you have been classified as good or not so good in engineering or mathematics.

You can learn something by going through this program.


The name of the game is passion.

If you can see that you have implemented these scientific principle, you will love it and you'll go study at university.

Last point.

This has to be connected to an apple or an online experience, right?

What the connection, and what have you been doing.

We developed a new app that enables children to see full instruments in 360 degrees.

This is a washing machine.

So they fill it with water, and when it turns, they can see the washing machine in action and how it works.

So, they emblem and things from real life.

-- implement things from real life.

This text has been automatically generated. It may not be 100% accurate.


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