The Clickability of Dylan's `Like a Rolling Stone'

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Dec. 2 (Bloomberg) -- Today's "Mystery Guest" is Yoni Bloch, CEO of Interlude. He speaks with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

It is mystery guest monday.

I have no idea who my next guest is.

But my producers have been kind enough to give us some clues.

A mystery guest took a high-tech approach to a classic song.

My mystery guest helps legends find a fresh approach.

My mystery guest is a streamer and a drummer.

Let's bring out the mystery guest.

Thank you for joining me on taking stock.

I have to say that i got another clue.

You had something to do with bob dylan, correct?

Are you a musician?


You wouldn't know that.

You are a musician.

And you have something to do with bob dylan.

Do you have anything to do with his new 16 channel video that is available?


Are you playing any of the instruments on the video?



Are you behind the self- selection that you can make by choosing one of the different channels that are running?


Are you involved with the company who made the technology?


I read about you in rolling stone magazine.

You are interlude, right?

You are a musician from israel, right?


Let's see.

I can't remember your last name.

We have 14 seconds.

Tell me your full name.

Great to have you on taking stock.

Interlude, i got that part.

I thought this was very interesting.

Explain to us about your website.

What is interlude?

How does it compare to other channels?

It is a company that started in israel 2.5 years ago.

It creates technology to create tools that let creative people tell stories in a different way.

It takes advantage of the fact that we evolved from television to the web to tell better stories.

It is actually great.

It is part of interactivity.

Whoever is watching or listening can make choices that will change the storyline as a ghost into the future?


The technology allowed 16 channels where everybody is singing like rolling stone.

It gives you this surreal experience of the tv singing back to you.

That is one of many things that you can do with the technology tools.

I noticed that the technology is used a lot in advertisements.

How does that work?

That is true.

We have a lot of fun.

There are clients like shall - shell that use us.

The user is not passive.

They actively engage with us.

They get to be involved in the choices that are made.

When you helped create this multichannel bob dylan video, was there any influence from bob dylan?

His management team was with us from the beginning.

They were very courageous team.

They were very excited about the technology.

ñno carrier ring connect 1200+++with such a legendary process and song you have a lot to risk.

You also had a career as a musician.

How did that connect with the technology?

We are all musicians in israel.

We all have geeky sides to us.

We decided to do this.

We felt that we could combine storytelling and videos.

Then we took it one step more seriously.

We raised some money.

I remember reading that you raise money from intel.

And you raise money from sequoia.

This text has been automatically generated. It may not be 100% accurate.


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