The Challenges of Mobile Advertising Limitations

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Oct. 23 (Bloomberg) -- In today’s “This Matters Now,” Thomas Gensemer, U.S. chief strategy officer at Burson-Marsteller, talks with Sara Eisen about the challenge of overcoming the limitations of mobile advertising. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

Digital space as well.

Can you successfully advertise on 140 errs in?

You can.

There is a mix of monetization efforts that they can refine.

We use it a lot with sponsored tweets and the data that comes off the back of it to learn more about the audience.

There is opportunity there.

The question is, how much will the audience be willing to advertise against and can they involve the policies and still make people spontaneously involved?

That is the problem with facebook contracted now.

It is so simple.

It is so simple.

You do not have angst buried in sponsored tweets.

You reveal more.

Rex the usage of it, ---- the usage of it, it is so immediate.

You learn is so more valuable.

Facebook is finally getting there.

What about e? they have long been mobile made up because of the simplicity of the platform.

They have not had to squeeze what it was used to, a full- screen platform into something small.

140 characters that is on every device around the world.

Simplicity is key to the brand.

What about the timing?

What does it say about the environment?

I think it is incredible how we fixate on individual companies globally and what it says about the economy.

I think we are coming out of the post-shutdown kind of days and malaise.

This text has been automatically generated. It may not be 100% accurate.


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