The CEO That Gets You `Glu'-ed to Your Game

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March 12 (Bloomberg) -- Niccolo de Masi, CEO of Glu Mobile, discusses the booming mobile game business with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

Chairman.

Niccolo de masi.

Candy crush is 7.5 bill -- billion.

And fairly valued.

This is his base that is getting bigger and becoming a real business.

Even though it is going to be glu and king in the u.s. what is the business model?

Keeping their eyes glued to little -- some little device but getting them to pay for something.

Eventually.

Very few people pay for anything.

For glu and you have watched as grow to a record quarter.

$3 million of revenue.

You do $43 million in sales.

King is a much bigger business.

They are 10 times our size, topline, bottom line.

We are offering the greatest value for entertainment.

90% of people do not pay for anything.

They're looking at ads in the -- same for king.

One presenter two percent of people ever pay for anything.

Do you have trouble getting people to advertise?

King and glu are you front audiences.

For glu ist is a sought after it demographic.

18 to 35. we have the largest database.

70 million a month.

It depends on the month.

What is your favorite game?

This text has been automatically generated. It may not be 100% accurate.

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