The Big Star of the World Cup May Be… The Ball

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June 10 (Bloomberg) -- Bloomberg’s Scarlet Fu reports on the focus on the new ball from Adidas, created specifically for the 2014 World Cup, and why it’s important to the company and the games. She speaks on Bloomberg Television’s “Bloomberg Surveillance.”

The soccer ball itself.

First reviews of the adidas ball have been pretty positive, quite a change from a few years ago.

Players hated it.

When they kicked it, it went everywhere but straight.

Nothing counts until the week against.

You can bet at least one losing team will lose the ball.

Why do we need a new ball?

Baseball does not have a ball -- new ball every four years.

Ball was problematic.

-- the last balls was problematic.

Help us.

Roland or england.

Why do i need a new fall?

I think they wear out rather quickly.

I think if they get kicked out of the courts, people grab them.

I understand you need a new ball but aerodynamic i do not understand it.

I think this is about creating the perception of innovation.

Perception of innovation.

The same thing is going in for golf clubs.

Every year a new golf clubs that will do that to your swing.

It is not going to make that much of a difference.

It is like skis.

They get sent and then sat.

I did my bracket for the world cup.

Did you do yours?

I have not done mine yet.

I am still hurting over the rangers.

Argentina.

I think they are weirdly underdog because they are hated in south america.

Matthew on the cover of the sunday new york times magazine.

Helpless with the call with england, italy.

It is a tough one.

England, italy?

I have no clue.

That is in the stadium where extractor was a few weeks ago.

Not done yet.

We want to thank harvard business school for joining us this morning.

Coming up, do you buy or rent

This text has been automatically generated. It may not be 100% accurate.

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