The Big Brother Approach to Work Productivity

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July 2 (Bloomberg) -- Arrowsight CEO Adam Aronson discusses the use of surveillance to boost worker productivity with Mark Crumpton on Bloomberg Television's "Bottom Line." (Source: Bloomberg)

The formal involved using third- party video surveillance.

How does it help change the behavior of workers?

The premise is workers will behave better if they are given real-time feedback.

We developed a program which essentially is a lot like game film for commercial businesses.

It has got a lot of the same concepts for coaching and video review.

Reinstall cameras with our clients as agent in the facilities where the highest value resides.

We then have monitoring vendors -- centers where people remotely audit performance and give feedback to client.

How did you come up with the idea of using cameras to monitor work performance?

It always baffles me businesses could not follow what every major work scheme does.

About 13 years ago, i went after trying to solve that problem.

That's many top fortune 500 companies now use the remote video auditing to improve efficiency and safety and work ways.

How have you done this and why do you think the organizations are missing out on productivity?

One of our clients in the meat industry have used our programs to improve product rates by 10%. in the same amount of time with the same number of workers, they are able to produce 10% more product.

The reason these exist is that when you observe workers using conventional methods and give feedback, they know they are being watched.

By doing this on a randomly sampled basis, you are able to smooth out and improve the employee behavior and drive significant improvements.

One area where surveillance is making an impact his health care.

Talk to us about how it is helping in terms of hygiene and surgery.

We started off in 2008 using our services.

These are services to improve rates in one of the top, large intensive care units.

The rates were at about 10% instead of 60%. by providing real-time feedback, they were able to come within four weeks, improve their rate to 90% and sustain it.

The results were then published in late 2011 in a medical journal.

That offered a springboard to get into the surgery side.

I'm sure you have heard of complaints for invasion of privacy.

We had to be very thoughtful in how we designed and implemented the system.

Everything we do is focused on providing aggregate the back yard we do not single out workers.

There is not a big brother field where, every movement i make, somebody is watching them putting demerits down in some law.


Most feedback is positive reinforcement.

Workers embrace this rather than run away because they are able to be rewarded in a nonbiased manner i was doing research online about video surveillance in the workplace.

In 2009, there was a california supreme court ruling that said employees had an expectation of privacy in the workplace and courts could throw out lawsuits before trial if the surveillance was limited and legitimate.

How did companies keep from crossing the line?

Thing with aggregate feedback is the key, not using it as a punitive measure for individual workers.

That has been our way.

Do some workers forget the cameras are there?

It is not like somebody is standing in the corner and watching what they do and they have a clip or.

For them, it is all about data and feedback.

In the case of the operating room, which is a new arena, we are asking more as a control tower.

We are helping them know exactly what is going on in every room at every minute.

It is less about measuring efficiencies and much more about helping people nowhere to be and when.

By doing that, the the efficiencies improved dramatically.

In the health care realm, is this more or less a teaching tool?

Can we go back and look at game film of an operation?

It is both.

From the standpoint of faith the -- safety, they have been able to use this to improve the safety protocols to 100% to avoid surgical site infections.

Improving efficiencies, it is about how much time takes place between one case and the next.

This text has been automatically generated. It may not be 100% accurate.


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