The 3D Printer Company That Started in a Kitchen

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March 24 (Bloomberg) -- Sam Cervantes, founder and CEO of Solidoodle, discusses how the company was founded and the future of 3D printing. He speaks with Bill Cohan and Carol Massar on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

Maybe you could start by telling us how you did this?

It is not your garage, but your kitchen, and why brooklyn?

What do you think you are doing here making these 3-d printers that we can all buy?

First of all, thank you for having me.

Honored to be here.

I started this company in my kitchen.

We like to joke that in silicon valley when you start a company, you get a garage.

In silicon alley in brooklyn, i got a kitchen.

Because you don't have a garage.


Very limited on space.

New york is a great place to start a company.

A lot of talented people here.

I started the company in 2011. my goal was to put a printer in evans hi house in the world.

We are 10,000 printers closer and sell to 60 countries.

We wanted to create printers that are affordable and easy to use.

Our printers go from $599 to $1,000 ready to go.

Checking out your website, the solid doodle number four, the latest iteration.

For about $500, you can get one.

Is this what sets you awe part?

You are not the only game in town when it comes to 3-d printing.

We differentiate with two things, being affordable and easy to use.

We were the first printer under $500 fully sell bled.

Over night, hundreds of thousands in sales.

The public for the first time the public started to take notice.

That is where we stan.

Our printers don't have all the bells and whistles.

We are not the biggest or have all the features, but it is something everybody can afford from $500 to $1,000. well, not everybody, but some.

When you were speaking at the council at foreign releases last fall, it was really a discussion about how 3-d printing is going to change the world.

I was struck by that.

The ability for individuals to print every day items.

I think the example you game was an i phone case.

A petroleum based product, made in china and shipped to the u.s. why do we need to go through that when we can print it in our kitchen or living room?

Explain that to us and what that is going to mean for employment for people who make i phone covers and other things, and how is that going to change the world in terms of saving energy and costs?


Currently, -- the i phone case is a great example.

When you buy an i phone case, let's think about the supply chain for that.

The oil from a.b.s. the plastic starts in the middle east, moves to china where it is manufactured and moves to the u.s. it has traveled around the world, using petroleum to ship it around the world.

Now we can print your i phone from a plastic called p.l.a., a corn-based plastic, a renewable resource.

Now you can grow the raw material in your backyard and print it in your living room.

You shorten the supply chain from around the world to your backyard.

You are not shuck from choosing among five i cone cases you see on the shelf, you can you print out thousands of designs.

The potential of 3-d printing to make the world a better place is definitely there.

Help me out.

You said what sets your printer apart is the price, that is going to make it more accessible.

Do you believe everybody is going to be in their backyard growing a corn-based product and printing out items?

Do you believe this is the future of society?

It is not the first time 3-d technology has been out there.

We saw it two or three decades ago.

Two or three tech aids ago i was involved in using 3-d printing in my job as an air space engineer.

Before 2007, 3-d printing was very printing, and in industrial and commercial applications.

What we have done is bring 3-d printing to the consumer.

We have broken through the $500 price barrier.

You mentioned the i phone.

What are about we really going to be making with the 3-d printer?

Every day household items.

We see that parents are creating toys for their children.

Dad loves to print out toys for his kids.

That is a huge customer.

We have a lot of things in schools.

Engineers and architects are creating designs, and hobbyist are creating their next big invention.

They are doing that, and then starting businesses.

Not only have we created 60 jobs right here in brooklyn with our own start-up, our products are launching businesses which in turn create other jobs.

We have seen that a lot.

You have spoken how 2014 is going to be a turning point year for you.

You want to get into the early mainstream market, your words.

Is that happening, and do you see these 3-d printers being as sort of ubiquitous as than scanners or fax mannus were in the last decade?

Is this something like we are all going to have, like a microwave.

It looks like that.

Is this something that is going to be as ubiquitous as these other appliances?

That is our goal, to put a 3-d printer in every home.

We are a step closer to that goal.

We had some new products and service offerings coming out this year that i think are going to be game-changers.

Most of our sales have come from the website, but we are seeing that shift more towards retail and global distribution.

That is going to be a key component.

Absolutely i think it is going to be ubiquitous.

Who is behind now?

Is it parents and homes?

Families, designers, educators and hobbyists.

Sam, thank you very much.

This text has been automatically generated. It may not be 100% accurate.


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