A Hands-On Impression of Apple's New iPhones

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Sept. 10 (Bloomberg) -- Bloomberg's Jon Erlichman tests out Apple's new iPhone 5S and iPhone 5C on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

They include new features like picture sharing, itunes radio and jon erlichman has been at apple headquarters all day and had a chance to check out the new phones.

What stood out to you?

In the coming days, emily, there are going to be a lot of reviews and plenty of opinions.

For the average phone user, it comes down to a few features.

Something i like, something i use a lot.

We should go through some of them that they were prominently showing off.

You highlighted the fingerprint technology which is actually the last thing they unveiled at this event today and it's cool.

The ability to pick up a device, put my thumb on it and within seconds for it to identify me and be able to recognize in the future when i click on the home screen that it unlocks the device is a very powerful feature and potentially opens the door for new areas of growth, perhaps commerce.

That is something people will perhaps be watching for.

We highlighted there is a speedier processor in the iphone 5s and a highlight to the camera.

One example people were talking about was where you take the phone, click and press down and get a bunch of different pictures very quickly and you can pick and choose which ones you want.

It might even help you to decide which is the best one for you.

These are very interesting tools overall.

We will see if these are actually the defining features of will change the game for apple.

What about the iphone 5c? how does it feel compared to the iphone 5s? does it feel cheaper?

Do you feel like you can buy it instead and have the same experience?

On a personal level, i did not ticket up and say it felt cheaper.

Some people would attend chili learn more about it -- some people would actually learn more about it.

It has a plastic back.

It's not like slapping together a sandwich.

It will be tied to whether or not this will be enabling it to really take on a market like china.

The price of the five c is north of $500 so will then really give them a competitive edge to a whole host of phone makers making pretty good devices in the $100-100 fifth dollar range.

This text has been automatically generated. It may not be 100% accurate.

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